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Blogs

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People live their lives online interacting with each other, expressing their identity and telling…
In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time
Continuing our blog series on activating segments, Customer…
Introducing the single biggest barrier to effective…
So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…
Despite the fact that segmentation is widely adopted and has a long history of ROI across…
Algorithm development can seem like a boring technical detail – until you start recruiting…
Empowering data literate people within your organisation to be able to explore the segmentation…
A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…