Skip to content
Home
What we do
Our work
Resources
Ebooks
Blogs
About
Menu
Home
What we do
Our work
Resources
Ebooks
Blogs
About
CONTACT
Blogs
Read our blog for fresh ideas and perspectives
All
AI
Analytics
CRM optimisation
Product & service optimisation
Segmentation
All
AI
Analytics
CRM optimisation
Product & service optimisation
Segmentation
Analytics
,
Product & Service Optimisation
Tap into the power of unstructured data
People live their lives online interacting with each other, expressing their identity and telling…
READ MORE
CRM optimisation
,
Growth drivers
,
Segmentation
Stimulating and simulating: Delivering ROI from segmentation
In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time
READ MORE
Segmentation
Why segmentation isn’t static
Continuing our blog series on activating segments, Customer…
READ MORE
Growth drivers
,
Segmentation
What’s the main barrier to successful segmentation and how can you overcome it?
Introducing the single biggest barrier to effective…
READ MORE
Segmentation
6/11 Segmentation tips: Get the best quality data (and analysis)
So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…
READ MORE
Segmentation
11/11 Segmentation tips: Have answers for sceptics
Despite the fact that segmentation is widely adopted and has a long history of ROI across…
READ MORE
Segmentation
10/11 Segmentation tips: Don’t forget algorithms
Algorithm development can seem like a boring technical detail – until you start recruiting…
READ MORE
Segmentation
9/11 Segmentation tips: Make data accessible
Empowering data literate people within your organisation to be able to explore the segmentation…
READ MORE
CRM optimisation
,
Segmentation
8/11 Segmentation tips: Have a deployment plan & budget
A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…
READ MORE
Previous
Page
1
Page
2
Page
3
Next