Blogs

Read our blog for fresh ideas and perspectives

Analytics, Product & Service Optimisation

Tap into the power of unstructured data

People live their lives online interacting with each other, expressing their identity and telling…

CRM optimisation, Growth drivers, Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

Segmentation

Why segmentation isn’t static

Continuing our blog series on activating segments, Customer…

Growth drivers, Segmentation

What’s the main barrier to successful segmentation and how can you overcome it?

Introducing the single biggest barrier to effective…

Segmentation

6/11 Segmentation tips: Get the best quality data (and analysis)

So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…

Segmentation

11/11 Segmentation tips: Have answers for sceptics

Despite the fact that segmentation is widely adopted and has a long history of ROI across…

Segmentation

10/11 Segmentation tips: Don’t forget algorithms

Algorithm development can seem like a boring technical detail – until you start recruiting…

Segmentation

9/11 Segmentation tips: Make data accessible

Empowering data literate people within your organisation to be able to explore the segmentation…

CRM optimisation, Segmentation

8/11 Segmentation tips: Have a deployment plan & budget

A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…