Blogs

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Segmentation

3/11 Segmentation tips: Tease, don’t hype

Segmentation has the power to be genuinely transformative for businesses. As such it can be…

CRM optimisation, Segmentation

2/11 Segmentation tips: Link to your data assets

We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

CRM optimisation, Segmentation

1/11 Segmentation tips: Start with the end-user in mind

It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

CRM optimisation, Segmentation

What is hybrid segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…

Growth drivers, Product & Service Optimisation

Range optimisation: good for brands, good for consumers

Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…

Product & Service Optimisation

How to do personalisation effectively

Personalisation is not a new concept. Brands have recognised the value potential of engaging with…