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Now, let’s dive deeper into how hybrid segmentation can supercharge customer engagement, transforming...
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Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better...
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Organisations must have a comprehensive understanding of their customers to drive business…
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Becoming a data-driven organisation is essential in today's digital age.It requires more than…
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In today's data-driven world, organisations recognise the importance of leveraging data to drive…
People live their lives online interacting with each other, expressing their identity and telling…
In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time
Continuing our blog series on activating segments, Customer…
Introducing the single biggest barrier to effective…