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Segmentation studies typically involve large samples, and quite long surveys. This means they…

The question brands are always asking us, is what should they segment on. Brands are looking to…

So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…

Segmentation has the power to be genuinely transformative for businesses. As such it can be…

We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…

Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…

Personalisation is not a new concept. Brands have recognised the value potential of engaging with…