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AI
Analytics
CRM optimisation
Product & service optimisation
Segmentation
All
AI
Analytics
CRM optimisation
Product & service optimisation
Segmentation
Segmentation
7/11 Segmentation tips: Squeeze your data
Segmentation studies typically involve large samples, and quite long surveys. This means they…
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Segmentation
5/11 Segmentation tips: Segment on the right things
The question brands are always asking us, is what should they segment on. Brands are looking to…
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Segmentation
4/11 Segmentation tips: Speak to the right people
So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…
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Segmentation
3/11 Segmentation tips: Tease, don’t hype
Segmentation has the power to be genuinely transformative for businesses. As such it can be…
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CRM optimisation
,
Segmentation
2/11 Segmentation tips: Link to your data assets
We've been working in segmentation for over 20 years, and we're often asked how has it changed in…
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CRM optimisation
,
Segmentation
1/11 Segmentation tips: Start with the end-user in mind
It’s quite easy to start with the end user in mind, but what we've found is that the throughout…
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CRM optimisation
,
Segmentation
What is hybrid segmentation?
Hybrid segmentation combines multiple types of customer segmentation models to form a unique…
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Growth drivers
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Product & Service Optimisation
Range optimisation: good for brands, good for consumers
Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…
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Product & Service Optimisation
How to do personalisation effectively
Personalisation is not a new concept. Brands have recognised the value potential of engaging with…
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