STRAT7 Bonamy Finch

Blogs

Read our blog for fresh ideas and perspectives

bf-blog-historical-data
Historical data is a treasure trove of insights that is often undervalued, underutilised, and overlooked by businesses...
bf-blog-marketing-mix-modelling
Here are eight good reasons not to mark your own homework when it comes to identifying which marketing strategies are working...
bf-blog-demand-spaces
Demand Spaces give you three things: a map of where you can win; clues as to how you can win; a footing for working out what you can win...
Unlock the commercial value of your data
Today’s organisations face mounting pressure to extract tangible commercial value from their data. Learn how to unlock the power of your data in our comprehensive blog...
While insight teams are eager to understand how Al can truly benefit them, many myths about its capabilities still persist....
In the final blog in our AI myths series we discover how AI is unlocking new and disruptive insights for customer centricity...
We explore how AI quantification benefits in ways that we could have never imagined twelve months ago...
Let's take a look at the common concern around the perceived lack of representativeness in online data...
Here we tackle two opposing ideas - from scepticism around AI, to concerns about job security...