Blogs

Read our blog for fresh ideas and perspectives

Analytics

Predictive modelling: Embracing simplicity for better results

When we think of predictive modelling work, it's crucial to balance the allure of complexity with the practical benefits of simplicity...

Analytics

From past to profit: Unlocking value from historical data

Historical data is a treasure trove of insights that is often undervalued, underutilised, and overlooked by businesses...

Analytics

Why use an external agency for marketing mix modelling?

Here are eight good reasons not to mark your own homework when it comes to identifying which marketing strategies are working...

Segmentation

Using Demand Spaces to better understand consumer behaviour

Demand Spaces give you three things: a map of where you can win; clues as to how you can win; a footing for working out what you can win...

Analytics

Unlock the commercial value of your data

Today’s organisations face mounting pressure to extract tangible commercial value from their data. Learn how to unlock the power of your data in our comprehensive blog...

AI in Strategic Insights: 7 Myths vs Realities

While insight teams are eager to understand how Al can truly benefit them, many myths about its capabilities still persist....

AI Myth #5: AI is limited in delivering customer centricity

In the final blog in our AI myths series we discover how AI is unlocking new and disruptive insights for customer centricity...

AI Myth #4: AI can’t quantify challenges and opportunities at scale

We explore how AI quantification benefits in ways that we could have never imagined twelve months ago...

AI Myth #3: Generative AI can never be representative

Let's take a look at the common concern around the perceived lack of representativeness in online data...