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Hasdeep Sethi, Data Science Director, shares his thoughts on launching a secure generative AI tool for STRAT7...

We believe that hybrid principles are important for all clients, irrespective of whether you have a customer database or not...

The final piece of the puzzle is about understanding how hybrid segmentation can revolutionise...

Here we delve into two key benefits of hybrid segmentation, to gain a competitive advantage and achieve...

Now, let’s dive deeper into how hybrid segmentation can supercharge customer engagement, transforming...

Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better...

Becoming a data-driven organisation is essential in today's digital age.It requires more than…

In today's data-driven world, organisations recognise the importance of leveraging data to drive…

Organisations must have a comprehensive understanding of their customers to drive business…