Blogs

Read our blog for fresh ideas and perspectives

Segmentation

Using Demand Spaces to better understand consumer behaviour

Demand Spaces give you three things: a map of where you can win; clues as to how you can win; a footing for working out what you can win...

Segmentation

No database, no problem. Hybrid principles can still create a transformational segmentation

We believe that hybrid principles are important for all clients, irrespective of whether you have a customer database or not...

Segmentation

Achieving operational efficiency and ROI with hybrid segmentation

The final piece of the puzzle is about understanding how hybrid segmentation can revolutionise...

Segmentation

Gaining a competitive edge with hybrid segmentation

Here we delve into two key benefits of hybrid segmentation, to gain a competitive advantage and achieve...

Segmentation

Boosting customer engagement with hybrid segmentation

Now, let’s dive deeper into how hybrid segmentation can supercharge customer engagement, transforming...

Segmentation

Limitations of traditional segmentation and why you need hybrid segmentation

Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better...

CRM optimisation, Growth drivers, Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

Segmentation

Why segmentation isn’t static

Continuing our blog series on activating segments, Customer…

Growth drivers, Segmentation

What’s the main barrier to successful segmentation and how can you overcome it?

Introducing the single biggest barrier to effective…