Blogs

Read our blog for fresh ideas and perspectives

Analytics

Predictive modelling: Embracing simplicity for better results

When we think of predictive modelling work, it's crucial to balance the allure of complexity with the practical benefits of simplicity...

Analytics

From past to profit: Unlocking value from historical data

Historical data is a treasure trove of insights that is often undervalued, underutilised, and overlooked by businesses...

Analytics

Why use an external agency for marketing mix modelling?

Here are eight good reasons not to mark your own homework when it comes to identifying which marketing strategies are working...

Analytics

Unlock the commercial value of your data

Today’s organisations face mounting pressure to extract tangible commercial value from their data. Learn how to unlock the power of your data in our comprehensive blog...

Analytics, CRM optimisation, Growth drivers

Achieving business success with a 360-degree customer view and effective data utilisation

Organisations must have a comprehensive understanding of their customers to drive business…

Analytics

Becoming data-driven: Cultivating a data culture and empowering decision-making

Becoming a data-driven organisation is essential in today's digital age.It requires more than…

Analytics

Unleashing the commercial value of data: Overcoming data challenges to maximising ROI

In today's data-driven world, organisations recognise the importance of leveraging data to drive…

Analytics, Product & Service Optimisation

Tap into the power of unstructured data

People live their lives online interacting with each other, expressing their identity and telling…