STRAT7 Bonamy Finch

Bonamy Finch is a data science, AI and segmentation consultancy

We use data, insights and proprietary technology to create customer-centric strategies that drive real business impact.

Our journey​

Two decades in the making

Bonamy Finch are the data scientists behind,  delivering Al powered strategy, business growth and transformation.

Check out our journey of innovation in machine learning, natural language processing, and generative AI.

July 2005
United Kingdom
The journey begins

Bonamy Finch is born!

The consumer insights and analytics agency is launched to help companies get the most out of their data.

2006 to 2013
Many firsts!

Rapid innovation

First of 1,750+ segmentations, including hybrid segmentations
First of 1,000s of machine learning algorithms
Creation of proprietary cluster analysis toolkit

May 2013
Leading the industry

Founders of Advanced Analytics Network

A specialist group for advanced practitioners to meet, identify, develop and disseminate research industry best practice in the area of advanced analytics.

2013 - 2019
The next chapter

Unlocking data value

First party data analytics offer

Social and unstructured data incorporated into multiple source analytics

Proprietary language model scoping


Accelerated growth

Joint founders of STRAT7 group

New offices in London, Stockholm and Sofia

Analytics across 60+ markets and all categories

2019 - 2022
Investing in the future

Launch of

Proprietary topic modelling and emotion detection algorithms

Developed own AI cultural trends platform

Launch AI Culture, Category, Customer, and Brand Strategy offers

2023 to present
Staying one step ahead

Generative AI

Launch of Semiotics at Scale

Launch of strat7GPT

We are part of

A global strategic insight and customer analytics group.

STRAT7 specialises in customer-centric growth, helping many of the world’s most ambitious brands understand, predict and act on change through technology-powered data and insight solutions.

Headquartered in London, the group consists of five dynamic agencies, with 400 people across 12 locations in Europe, US and APAC. 

To find out more, visit

MRS evidence matters
Advanced analytics network

Founders of the MRS Advanced Analytics Network - to identify, develop and disseminate analytics best practice.

Meet the senior team


We’re always on the lookout for talented people to join our team. If you are an innovative thinker, problem-solver and enjoy a challenge please send your CV and covering letter to

We believe that diversity and inclusion are essential in achieving our guiding principles of curiosity, collaboration and creativity. Different ideas, perspectives and backgrounds help create a stronger and more creative work environment, drive innovation and better shape the insights and solutions we provide to our clients.

Responsible practices:

Diversity, Sustainability & Ethics

As part of the STRAT7 group, we are committed to fostering a diverse, equitable, and inclusive workplace, protecting the environment and upholding ethical sourcing practices. Learn more about our initiatives:

Our EDD (Equity, Dignity & Diversity) Policy

Our Environmental Policy

Our Modern Slavery Act Statement