Blogs

Here we turn our attention to the technical detail underpinning the product, including the data science techniques we've used...

We’ve created a segmentation chatbot product which lets users access segmentation data entirely through natural language...

While insight teams are eager to understand how Al can truly benefit them, many myths about its capabilities still persist....

In the final blog in our AI myths series we discover how AI is unlocking new and disruptive insights for customer centricity...

We explore how AI quantification benefits in ways that we could have never imagined twelve months ago...

Let's take a look at the common concern around the perceived lack of representativeness in online data...

Here we tackle two opposing ideas - from scepticism around AI, to concerns about job security...

In our latest blog series, we debunk some of the most common myths surrounding AI in market research...

We share three fundamental principles for building AI solutions in a financially astute and agile way, drawing upon our experiences....