Bonamy finch turn data into insight, and insight into real business impact.
We use the power of hybrid analytics to connect and draw richer insights across multiple sources, from sales data and transactional databases, to primary research and social data.
Transform the value you get from your data and sharpen your competitive edge.
Specialisms
Our hybrid approach leverages multiple data sources alongside the latest analytic methodologies.
Specialisms
Hybrid Approach
Leveraging multiple data sources alongside the latest analytic methodologies.
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Online data sourcing, advanced NLP and machine learning
Testimonials
Our work
Segmentation
TUI commissioned Bonamy Finch to create an overarching strategic segmentation framework to replace a set of legacy segmentations used in different parts of its business. Our matrix solution enabled TUI to understand both Travellers (enduring relationship with the category) and Trips (needs from one holiday to the next), and isolate lucrative value and volume intersections between the two for proposition development. Workshops pinpointed marketing opportunity areas, and algorithms attributed TUI customers to segments. Work is now underway to extend the framework across Europe.
Product & Service Optimisation
The Coca-Cola Company commissioned Bonamy Finch to assess a wide range of pack, price, and promotion scenarios to inform corporate financial planning. Our solution employed a complex retail shelf display conjoint combining 6 brands, 50 SKUs, and 425 price points. Our analysis was delivered in a bespoke simulator enabling Coca-Cola to evaluate the viability of multiple range strategies. It included volume, value, and profit (incorporating cost of manufacture and distribution) providing Coca-Cola with an analytically driven basis for portfolio planning.
Predictive Models
The FA observed a progressive decline in adult football participation over recent years, and sought an evidenced based understanding of the contributory factors. Our solution modelled a wide variety of demographic, meteorological, infrastructure, investment, and media data with participation data from Sport England’s Active People Survey. Our resulting model explained 96% of variation in football participation. The FA uses the model to forecast scenarios ultimately impacting participation, build evidence based cases for funding, and make analytically driven investment decisions to drive participation.
Brand Management
Husqvarna Group unveiled a new Group Brand Strategy and tasked Bonamy Finch with measuring the effectiveness of the new Strategy over time. Our solution centres on brand KPIs and image attributes for each of the Group’s key brands, and is structured around the company’s product categories so as to align with brand and category teams. The learnings have been shared with the CEO, used in regional and central brand marketing plans, category teams and individual country planning forums.
