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AI
Analytics
CRM optimisation
Product & service optimisation
Segmentation
All
AI
Analytics
CRM optimisation
Product & service optimisation
Segmentation
Analytics
,
Product & Service Optimisation
Tap into the power of unstructured data
People live their lives online interacting with each other, expressing their identity and telling…
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Growth drivers
,
Product & Service Optimisation
Range optimisation: good for brands, good for consumers
Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…
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Product & Service Optimisation
How to do personalisation effectively
Personalisation is not a new concept. Brands have recognised the value potential of engaging with…
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