Blogs

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Transformational Segmentation

3/11 Segmentation tips: Tease, don’t hype

Segmentation has the power to be genuinely transformative for businesses. As such it can be…

Customer Analytics, Transformational Segmentation

2/11 Segmentation tips: Link to your data assets

We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

Customer Analytics, Transformational Segmentation

1/11 Segmentation tips: Start with the end-user in mind

It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

Customer Analytics, Transformational Segmentation

What is hybrid segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…

Product & Service Optimisation

Range optimisation: good for brands, good for consumers

The concept of ‘SKU rationalisation’, where brands and retailers trim their product/ service ranges whilst seeking to maintain – or ideally increase – their sales, is already an established practice.

Product & Service Optimisation

How to do personalisation effectively

Personalisation is not a new concept. Brands have recognised the value potential of engaging with…