Blogs

Read our blog for fresh ideas and perspectives

Analytics, CRM optimisation, Growth drivers

Achieving business success with a 360-degree customer view and effective data utilisation

Organisations must have a comprehensive understanding of their customers to drive business…

CRM optimisation, Growth drivers, Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

Growth drivers, Segmentation

What’s the main barrier to successful segmentation and how can you overcome it?

Introducing the single biggest barrier to effective…

Growth drivers, Product & Service Optimisation

Range optimisation: good for brands, good for consumers

Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where…