Blogs

Read our blog for fresh ideas and perspectives

Segmentation

Limitations of traditional segmentation and why you need hybrid segmentation

Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better...

Analytics, CRM optimisation, Growth drivers

Achieving business success with a 360-degree customer view and effective data utilisation

Organisations must have a comprehensive understanding of their customers to drive business…

Analytics

Becoming data-driven: Cultivating a data culture and empowering decision-making

Becoming a data-driven organisation is essential in today's digital age.It requires more than…

Analytics

Unleashing the commercial value of data: Overcoming data challenges to maximising ROI

In today's data-driven world, organisations recognise the importance of leveraging data to drive…

Analytics, Product & Service Optimisation

Tap into the power of unstructured data

People live their lives online interacting with each other, expressing their identity and telling…

CRM optimisation, Growth drivers, Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

Segmentation

Why segmentation isn’t static

Continuing our blog series on activating segments, Customer…

Growth drivers, Segmentation

What’s the main barrier to successful segmentation and how can you overcome it?

Introducing the single biggest barrier to effective…

Segmentation

6/11 Segmentation tips: Get the best quality data (and analysis)

So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…