Blogs

Read our blog for fresh ideas and perspectives

Transformational Segmentation

Using Demand Spaces to better understand consumer behaviour

Demand Spaces give you three things: a map of where you can win; clues as to how you can win; a footing for working out what you can win...

AI & Unstructured Data Analytics, Customer Analytics

Unlock the commercial value of your data

Today’s organisations face mounting pressure to extract tangible commercial value from their data. Learn how to unlock the power of your data in our comprehensive blog...

AI & Unstructured Data Analytics

AI in Strategic Insights: 7 Myths vs Realities

While insight teams are eager to understand how Al can truly benefit them, many myths about its capabilities still persist....

AI & Unstructured Data Analytics

AI Myth #5: AI is limited in delivering customer centricity

In the final blog in our AI myths series we discover how AI is unlocking new and disruptive insights for customer centricity...

AI & Unstructured Data Analytics

AI Myth #4: AI can’t quantify challenges and opportunities at scale

We explore how AI quantification benefits in ways that we could have never imagined twelve months ago...

AI & Unstructured Data Analytics

AI Myth #3: Generative AI can never be representative

Let's take a look at the common concern around the perceived lack of representativeness in online data...

AI & Unstructured Data Analytics

AI Myth #2: Humans are better but AI will still replace me!

Here we tackle two opposing ideas - from scepticism around AI, to concerns about job security...

AI & Unstructured Data Analytics

AI Myth #1: AI is a distraction

In our latest blog series, we debunk some of the most common myths surrounding AI in market research...

AI & Unstructured Data Analytics

Three principles for building bespoke AI solutions

We share three fundamental principles for building AI solutions in a financially astute and agile way, drawing upon our experiences....