We help brands understand what’s truly driving performance and how to optimise future marketing investments - through advanced Marketing Mix Modelling (MMM).
Creating segments is easy. Deploying them is what drives results. Discover the three pillars of successful segmentation deployment make it matter, memorable and meaningful and learn how to embed customer insights into real-world decisions that fuel growth.
Segmentation only works if your teams can use it. Learn how to link your customer segments to your existing data, campaigns and day-to-day workflows - so segmentation becomes a practical driver of growth, not just an insight on a slide.
Segmentation is only powerful when it drives action. Learn the three strategic ways to turn customer insights into growth - identifying where to play, how to win and how to activate your strategy with real-world examples and measurable impact.
Marketers want clear answers: Which campaign worked? What drove sales? But human behaviour? It’s messy, unpredictable, and often downright irrational. Econometrics doesn’t pretend human behaviour is tidy. It embraces the mess.
Segmentation is more than a data exercise - it’s a growth engine. Learn three powerful ways to use segmentation to identify where to play, how to win, and how to activate strategies that unlock measurable business results.
Set your segmentation up for success. Learn how to define clear goals using proven tools and frameworks so your segmentation delivers real business impact, not just interesting insights. Avoid common pitfalls and build the foundation for lasting ROI.
How often people buy should shape how you segment them. Discover when to focus on person-based vs occasion-based segmentation, and how aligning your strategy with purchase frequency unlocks deeper insights, smarter innovation, and real-world impact.
Not all data drives results. Learn how to choose the right mix of demographics, behaviours, attitudes and needs to build a customer segmentation that’s both statistically powerful and practically actionable so your teams can use it to fuel real business growth.
