Blogs

Read our blog for fresh ideas and perspectives

Marketing Mix Modelling (MMM) has been deemed as a ‘big brand tool’ that was complex, and slow, however it's having somewhat of a renaissance.

Discover the four key benefits that using our tool will add to your insights team...

To properly test our new tool we compared the results from a human panel with our segment chatbot...

Here's how our STRAT7 segment chatbot uses real data as best practice to leverage AI tools...

We explain the three features in STRAT7’s segment chatbot that eliminate key problems in the use of GenAI in market research...

Our segment chatbot lets anyone in your company talk to your customers, at any time...

Here we turn our attention to the technical detail underpinning the product, including the data science techniques we've used...

We’ve created a segmentation chatbot product which lets users access segmentation data entirely through natural language...

When we think of predictive modelling work, it's crucial to balance the allure of complexity with the practical benefits of simplicity...