Blogs

Read our blog for fresh ideas and perspectives

Transformational Segmentation

Achieving operational efficiency and ROI with hybrid segmentation

The final piece of the puzzle is about understanding how hybrid segmentation can revolutionise...

Transformational Segmentation

Gaining a competitive edge with hybrid segmentation

Here we delve into two key benefits of hybrid segmentation, to gain a competitive advantage and achieve...

Transformational Segmentation

Boosting customer engagement with hybrid segmentation

Now, let’s dive deeper into how hybrid segmentation can supercharge customer engagement, transforming...

Transformational Segmentation

Limitations of traditional segmentation and why you need hybrid segmentation

Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better...

Customer Analytics

Achieving business success with a 360-degree customer view and effective data utilisation

Organisations must have a comprehensive understanding of their customers to drive business…

Customer Analytics

Becoming data-driven: Cultivating a data culture and empowering decision-making

Becoming a data-driven organisation is essential in today's digital age.It requires more than…

Customer Analytics

Unleashing the commercial value of data: Overcoming data challenges to maximising ROI

In today's data-driven world, organisations recognise the importance of leveraging data to drive…

Customer Analytics, Growth Drivers, Transformational Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

Transformational Segmentation

Why segmentation isn’t static

Continuing our blog series on activating segments, Customer…