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  • Customer Analytics
Organisations must have a comprehensive understanding of their customers to drive business…
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  • Customer Analytics
Becoming a data-driven organisation is essential in today's digital age.It requires more than…
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  • Customer Analytics
In today's data-driven world, organisations recognise the importance of leveraging data to drive…
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  • Customer Analytics, Growth Drivers, Transformational Segmentation
In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time
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  • Transformational Segmentation
Continuing our blog series on activating segments, Customer…
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  • Growth Drivers, Transformational Segmentation
Introducing the single biggest barrier to effective…
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  • Transformational Segmentation
So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…
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  • Transformational Segmentation
Despite the fact that segmentation is widely adopted and has a long history of ROI across…
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  • Transformational Segmentation
Algorithm development can seem like a boring technical detail – until you start recruiting…
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