Blogs

Read our blog for fresh ideas and perspectives

Transformational Segmentation

Boosting customer engagement with hybrid segmentation

Now, let’s dive deeper into how hybrid segmentation can supercharge customer engagement, transforming...

Transformational Segmentation

Limitations of traditional segmentation and why you need hybrid segmentation

Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better...

Customer Analytics, Growth Drivers, Transformational Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

Transformational Segmentation

Why segmentation isn’t static

Continuing our blog series on activating segments, Customer…

Growth Drivers, Transformational Segmentation

What’s the main barrier to successful segmentation and how can you overcome it?

Introducing the single biggest barrier to effective…

Transformational Segmentation

6/11 Segmentation tips: Get the best quality data (and analysis)

So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy…

Transformational Segmentation

11/11 Segmentation tips: Have answers for sceptics

Despite the fact that segmentation is widely adopted and has a long history of ROI across…

Transformational Segmentation

10/11 Segmentation tips: Don’t forget algorithms

Algorithm development can seem like a boring technical detail – until you start recruiting…

Transformational Segmentation

9/11 Segmentation tips: Make data accessible

Empowering data literate people within your organisation to be able to explore the segmentation…