Blogs

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CRM optimisation, Segmentation

2/11 Segmentation tips: Link to your data assets

We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

CRM optimisation, Segmentation

1/11 Segmentation tips: Start with the end-user in mind

It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

CRM optimisation, Segmentation

What is hybrid segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…