Blogs

Segmentation is only powerful when it drives action. Learn the three strategic ways to turn customer insights into growth - identifying where to play, how to win and how to activate your strategy with real-world examples and measurable impact.

Segmentation is more than a data exercise - it’s a growth engine. Learn three powerful ways to use segmentation to identify where to play, how to win, and how to activate strategies that unlock measurable business results.

Set your segmentation up for success. Learn how to define clear goals using proven tools and frameworks so your segmentation delivers real business impact, not just interesting insights. Avoid common pitfalls and build the foundation for lasting ROI.

Not all data drives results. Learn how to choose the right mix of demographics, behaviours, attitudes and needs to build a customer segmentation that’s both statistically powerful and practically actionable so your teams can use it to fuel real business growth.

Confused by segmentation options? This guide compares survey-based, database and hybrid segmentation - helping you choose the right approach for your business goals, data assets and resources. Whether you're after quick wins or long-term growth, find out which method will help you win at change.

Demand Spaces give you three things: a map of where you can win; clues as to how you can win; a footing for working out what you can win...

We believe that hybrid principles are important for all clients, irrespective of whether you have a customer database or not...

The final piece of the puzzle is about understanding how hybrid segmentation can revolutionise...

Here we delve into two key benefits of hybrid segmentation, to gain a competitive advantage and achieve...