Blogs

Read our blog for fresh ideas and perspectives

Analytics, CRM optimisation, Growth drivers

Achieving business success with a 360-degree customer view and effective data utilisation

Organisations must have a comprehensive understanding of their customers to drive business…

CRM optimisation, Growth drivers, Segmentation

Stimulating and simulating: Delivering ROI from segmentation

In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time

CRM optimisation, Segmentation

8/11 Segmentation tips: Have a deployment plan & budget

A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the…

CRM optimisation, Segmentation

2/11 Segmentation tips: Link to your data assets

We've been working in segmentation for over 20 years, and we're often asked how has it changed in…

CRM optimisation, Segmentation

1/11 Segmentation tips: Start with the end-user in mind

It’s quite easy to start with the end user in mind, but what we've found is that the throughout…

CRM optimisation, Segmentation

What is hybrid segmentation?

Hybrid segmentation combines multiple types of customer segmentation models to form a unique…