Blogs

Read our blog for fresh ideas and perspectives

AI search is changing how consumers make decisions and how brands must segment them. Discover why needs-based segmentation is more important (and more actionable) than ever.
Discover the four key benefits that using our tool will add to your insights team...
To properly test our new tool we compared the results from a human panel with our segment chatbot...
Here's how our STRAT7 segment chatbot uses real data as best practice to leverage AI tools...
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We explain the three features in STRAT7’s segment chatbot that eliminate key problems in the use of GenAI in market research...
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Our segment chatbot lets anyone in your company talk to your customers, at any time...
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Here we turn our attention to the technical detail underpinning the product, including the data science techniques we've used...
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We’ve created a segmentation chatbot product which lets users access segmentation data entirely through natural language...
Unlock the commercial value of your data
Today’s organisations face mounting pressure to extract tangible commercial value from their data. Learn how to unlock the power of your data in our comprehensive blog...