Ebooks

Companies that deeply know their customers can adapt quickly, turning market shifts into growth opportunities while competitors struggle.

Demand Spaces give you a blueprint for understanding how consumers in your category make decisions. Done well, they allow businesses to find unmet needs and create new sources of revenue.

Data is the lifeblood of modern businesses, but it can be difficult to make the most of it. In this ebook, we show you how to create an effective data-driven culture by integrating high-quality data into everything you do – helping you become more customer-centric, make better decisions, and surpass your revenue goals.

No more guess work. No more treating customers like numbers. Discover how hybrid analytics can transform the value you get from your data. And explore the many ways it can boost confidence in decision-making, helping you to create unforgettable customer experiences that sharpen your competitive edge.

Accelerate growth by unlocking the full potential of your customer data. But how? Firstly you need to understand the limitations with traditional segmentation. We then introduce you to our advanced approach, hybrid segmentation. Learn about the benefits and whether it’s right for your business in our comprehensive ebook.

This is not an ebook about customer analytics – it’s about what you do with customer analytics. Making your marketing more effective. Getting, growing and keeping your customers. Creating more customer value. Using customer data effectively means a shift in perspective, away from what the data is and towards what you need it to do.

B2B segmentation is a powerful tool that every business needs in order to monitor and manage the constant state of flux in both the business and wider economic landscape. It all starts when you pluck up the courage to start questioning everything you think you know about your prospects and customers…