This is not an ebook about customer analytics – it’s about what you do with customer analytics. Making your marketing more effective. Getting, growing and keeping your customers. Creating more customer value.
Using customer data effectively means a shift in perspective, away from what the data is and towards what you need it to do. So whilst many businesses strive to be customer-centric, there’s often a gap between that ambition and the reality.
In this ebook, we discuss how you can bridge that gap.
- Where to start your segmentation programme.
- What does an effective segmentation look like?
- Firmographic Segmentation.
- How to build on existing data assets.
- Activating your segmentation programme within your business.