While segmentation of large consumer groups is a key strategic driver for B2C organisations, it is something that is often overlooked for B2B.
B2B segmentation is a powerful tool that every business needs in order to monitor and manage the constant state of flux in both the business and wider economic landscape.
It all starts when you pluck up the courage to start questioning everything you think you know about your prospects and customers and our free ebook presents you with key questions and considerations.
Our free ebook provides a good ground level overview on B2B Segmentation covering:
- Where to start your segmentation programme.
- What does an effective segmentation look like?
- Firmographic Segmentation.
- How to build on existing data assets.
- Activating your segmentation programme within your business.