Using segmentation to re-energise brand strategy.
Easily identifiable segments.
Our work was a key informer for the business going forward and in identifying brand targets, they were able to refresh their positioning, created a new slogan and new ad campaign. This ad campaign resulted in the client winning an IPA Effectiveness Gold Award, for returning a key brand to growth.
This case study is a great example of how segmentation can provide the detailed analysis needed to refresh a brand.
Michael Heun & Sophie Elvefors
– Managing Directors, BRIO