Building a Chatbot to talk to customer groups, using 90+ proprietary datasets
Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network.
Understanding needs
Our client, a multinational oil and gas company, came to us wanting our expertise and consultation on developing a proof of concept chatbot in an innovative move to bring 90+ proprietary datasets together within the organisation.
We highlighted the shortcomings of the current state of Generative AI technology and proposed solutions to mitigate this in a fully-fledged tool.
Connecting data
Using the technology behind strat7GPT, we showed that reading in lots of documents with careful processing, could create a chatbot that mimics human ability.
This was validated through 100s of tests experimenting with prompts, data types and models.
Driving change
We deployed the proof-of-concept (PoC) chatbot for client to experiment with and demo to internal stakeholders. This PoC and our detailed report helped to build a technical roadmap and ongoing support model to build and embed the chatbot client side.
The AI segmentation chatbot developed by STRAT7 is an innovative proof of concept that exemplifies our strategic insight agenda and supports marketing transformation
Segmentation Lead
