Tracking online brand conversations for a global private equity company
Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network.
Understanding needs
By creating an AI led KPI framework we were able to efficiently track where brand awareness was growing and the drivers of conversation each wave. We were able to source data from hard-to-reach sources and enable tracking in a category where primary research would be cost prohibitive.
Connecting data
Sourced data from a variety of online channels (social media, forums, investor reports) to track brand awareness and brand associations in the US and Europe – all using consumer’s and investor’s own language.
Driving change
Delivered reports to Global Head of Communications and External Affairs to quickly monitor brand perceptions and help make strategic decisions to maximise marketing spend ROI.