Coffee capsule client
Optimising future range configuration for a global food and beverage client
Understanding needs
To define the optimal product range, pricing strategy, and packaging configuration for our client’s future coffee capsule pipeline, including the strategic integration of paper packaging to support sustainability and drive global market relevance.
Connecting data
Following an in-depth qualitative research stage, we collected multi-market online survey data. Using a shelf display conjoint based exercise and TURF analysis we were able to model consumer preferences and determine the optimal range configuration for coffee capsule choices.
Driving change
We developed a data-driven strategy and innovation roadmap for the 2026–2028 coffee capsule portfolio to deliver a commercially viable pipeline and a 2026 portfolio positioned for growth.
This conjoint has been extremely helpful for us when implementing the entire add-on strategy, enabling us to be data driven and customer centric
Clara Westman
Head of Customer Insight and Brand Innovation