Building a Chatbot to help unlock 5 years of data in Community Panels
Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network.
Understanding needs
Our client wanted a tool that could help to understand how TV viewing preferences had evolved over time, all based on proprietary data in their STRAT7 community platform.
Connecting data
Using the technology behind strat7GPT, we built a custom made chatbot to unlock 10,000s of discussion room comments – all through a simple conversational interface.
Driving change
We created a tool in 4 weeks that enabled the client to answer questions central to the company’s marketing strategy, available to users across several teams (marketing, insight, data science) to democratise insights.