Burger King
Helping Burger King stay relevant and competitive in a crowded market
Understanding needs
To achieve its goals, Burger King needed to get the most value out of its customer data. But it required support to become a more insights-driven, customer-centric business — the key to capitalising on new opportunities and boosting the brand’s competitive advantage.
Connecting data
In order to effectively serve its target customers we delivered both a customer segmentation and competitor analysis. Knowing which occasion segments to prioritise and how its competitors were serving these segments highlighted opportunities to grow its relevance and consideration.
Driving change
Through its strategic, long-term partnership with Bonamy Finch, Burger King is becoming more customer-centric. We’ve acted as a commercial strategist, trusted advisor and research partner, Helping Burger King stay relevant and competitive in a crowded market as it navigates significant changes in consumer behaviour.
I was impressed with the team’s enthusiasm, sector expertise and level of engagement with the senior leadership team. Their insight and advice has been invaluable in shaping our plans and strategy around our target customer.
Alasdair Murdoch
CEO of Burger King UK