Brio
Optimising product range and pack design for BRIO World
Understanding needs
Brio World wanted to understand and establish acceptance of the BRIO World concept among the target audience in order to guide the launch of a NEW toy range brand
Connecting data
Bonamy Finch carried out quantitative concept testing in multiple countries using a monadic design in order to establish acceptance of the BRIO World concept among the target audience and to measure the appeal of different pack design elements – these were assessed against key performance indicators and detailed pack design diagnostics.
Driving change
The new BRIO World product range was successfully launched early in 2017 with the goal of fuelling creativity and imagination among users, and relate play to everyday life. It has injected more excitement to the master brand and afforded more opportunities for different people – young and old, boys and girls – to engage with the brand.
We at BRIO were very satisfied with the results and strategic findings from this project. The detail and clarity of the findings matched our need to be able to translate into actions to drive the desired outcome. Bonamy Finch was able to make a global conclusion with credibility across the markets.
Michael Heun & Sophie Elvefors
Managing Directors, BRIO