Bonava
Informing a range of interior upgrades for new build homes
Understanding needs
Bonava, a leading housing development company across Europe needed help to support its differentiation strategy and drive cost efficiency, via offering upgrade packages for customers to personalise and upgrade their new build homes (kitchen, bathroom, wardrobes, doors, floors).
Connecting data
STRAT7 Bonamy Finch identified a choice modelling technique ideally suited for customisation and bundling (Menu-based Conjoint) to help guide how the range of interior choices should be rationalised in three key markets.
Driving change
The delivery of a sophisticated excel simulator enabled detailed analysis of design preferences, price points, and customer-driven bundles.
Critically the model enabled Bonova to define the combinations of upgrade items that generated the highest revenue and profit.
This conjoint has been extremely helpful for us when implementing the entire add-on strategy, enabling us to be data driven and customer centric
Clara Westman
Head of Customer Insight and Brand Innovation