At STRAT7 Bonamy Finch, we help brands understand what’s truly driving performance and how to optimise future marketing investments – through advanced Marketing Mix Modelling (MMM).
Here are the five core benefits our approach delivers:
1. Optimised Media Investment
Our models simulate how to reallocate spend across your marketing channels to maximise ROI – under real-world constraints like fixed budgets or channel limits. This moves you from reporting on the past to planning what to do next and testing scenarios.
2. True Channel Contribution
We isolate the incremental impact of each marketing channel (e.g. TV, Paid Social, Search) on KPIs like sales or conversions, while accounting for seasonality and trends. This gives you a clear view of which levers are genuinely driving results.
3. Diminishing Returns & Optimal Spend Levels
We capture how returns flatten at higher spend levels, so you can avoid wasted investment in saturated channels and shift spend to where it works hardest and most efficiently.
4. Understanding Short- vs. Long-Term Effects
We quantify how long marketing activity continues to drive results – such as how a TV campaign may influence sales over several weeks – so you can balance immediate returns with brand-building impact.
5. Calibration with Real-World Experiments
By integrating results from tests such as geo-lift or conversion lift studies, we ensure model outputs align with causal evidence – building confidence and credibility in the results.
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At STRAT7 Bonamy Finch, we’re continually developing our toolkit to help businesses turn marketing data into smarter, more effective decisions.
MMM is a key part of our wider Growth Drivers specialism – helping brands not only understand past performance but also predict future demand, pinpoint growth levers, and maximise ROI.