Our STRAT7 segment chatbot lets anyone in your company talk to your customers - at any time.
Welcome to our five-part blog series on STRAT7’s new AI product – our segment chatbot.
It’s 2024, so everyone is talking about AI chatbots. And to them.
While tools like ChatGPT, Gemini and Claude are now part and parcel for lots of agencies, they still have limitations when it comes to answering questions on your customers.
- They are ‘black box’ tools, rather than ‘glass box’ tools. It’s hard to know exactly where it’s basing its reasoning from. This can lead to stereotypical responses at best and fabricated at worst.
- They don’t have nuanced understanding of your customers or prospects. Simply providing a brief summary of each customer group in a prompt is often not enough.
Enter STRAT7's segment chatbot, trained on your customer data
While out of the box AI tools rely on information trained on the public internet, custom built chatbot tools like our STRAT7 segment chatbot uses our data secure internal tool strat7GPT to leverage your high quality customer data.
These tools combine the rich internal data you hold on your audiences (think PPT decks, transcripts, summaries, data tables etc) with the ability for any internal colleague to ask questions in their own language. In principle, this means C-Suite Executives, HR, Finance and other teams can access market research insights through natural language, rather than having to be trained in market research jargon.
High quality AI led retrieval search then does the heavy lifting to sift through all this rich, high quality unstructured data to find the right answers.
And you can talk away, as if customers are in the room with you.
What does this add to your insight teams?
It’s becoming even more important that insight teams (and the agencies they work with) need to create a comprehensive evidence base to enable the effectiveness and reliability of AI retrieval tools for years to come.
As generative AI misses the ‘thing not said’ (as highlighted by our colleagues at STRAT7 Jigsaw in a recent webinar), the way to get round this is to feed a tool with a variety of high quality enterprise data on your customers – which insight teams can control.
Meanwhile, insight teams will need to lead on training their colleagues to perform effective prompt engineering – to help everyone get more out of these tools as they develop – for instance, through workshops and best practice guides.
Get closer to customers with data you already hold
The vision for tools like STRAT7’s segment chatbot is your internal stakeholders (yes, including your CEO, CFO and CMO) can ‘talk’ to your customers at a few clicks of a button. All based on assets you already hold (high quality market research data and the outputs created from them) and accessed through a conversational interface.
In a world where the difference between commercial success and failure is a deep understanding of customer needs, these tools can embed customer centricity in all strategic decisions and processes.
Find out more
In this five-part blog series, we’ll drill down into what makes the STRAT7 segment chatbot an essential tool in your insight kit – why it’s a chatbot engineered for ethical use, how it’s trained on data to be a trusted AI assistant, why it wins out against synthetic data alone and – of course – all of its practical uses.
If you want to open that direct line to your customers please get in touch, or contact me directly:
Hasdeep Sethi
Data Science Director & STRAT7 AI Lead
STRAT7 Bonamy Finch
hasdeep.sethi@bonamyfinch.com
Infographic
Segment chatbot
Want to talk to customers, as if they were in the room with you?
View our segment chatbot infographic to find out more, including what it is and what it can be used for.
