Understanding Moments that Matter with Occasion-based Segmentation
Webinar On Demand
When it comes to understanding consumer behaviour, context matters.
Occasion-based segmentation helps marketers to understand the different occasions in which people buy or interact with products or categories.
Join our upcoming session where we’ll discuss:
• When to consider an occasion-based segmentation approach.
• How context and occasions influence product decisions.
• Why occasions are important to FMCG brands in particular.
• The benefits of combining occasion-based and traditional segmentation.
• Using occasion-based approach to drive new product, brand and growth strategies.
• Our proprietary tool to create data-driven demand spaces, optimised for innovation.
Paul Carney, Managing Director
Lorenza Edge, Insight Director