STRAT7 Bonamy Finch

Going Hybrid: The New Era of Segmentation

Lunch & Learn


We’re delighted to announce the return of our exclusive Lunch & Learn series. Places are limited so don’t miss your chance to join us in person for this special event.

What we'll cover

Market segmentations based on survey data don’t always deliver against operational goals – but database segmentation often fails to have any impact outside your CRM.

Enter hybrid segmentation – a new approach that fuses market and CRM data to deliver a rich, single view of your customers. One that fuels growth by unifying multiple business functions.

Join our Lunch & Learn where we’ll discuss:

• What hybrid segmentation is and why/when to use it.
• How to combine datasets in a practical and impactful way.
• How to operationalise your segmentation effectively.

During the session, we’ll draw on learnings from recent projects in retail, telecoms and insurance categories.


Access our free webinar on demand by completing the form below:

Dr Leigh Morris

Strategy Director
Bonamy Finch


12:00pm – Arrival and canapés

12:15pm – Presentation and Q&A

1:00pm – Two course lunch

2:00pm – Close

Why attend?

Latest thinking – Wherever you are in your segmentation journey, this session will give you lots of inspiration and real world examples as food for thought (plus some pretty nice food for your stomach too!)

Networking – This is our first physical event for two years! We’re excited to gather insight leaders from different industries to encourage discussion and learning.

Meet our team – Our team will be on hand after the event if you’re looking for advice, or just want to say hello. It’s the perfect opportunity to catch up face to face with our experts.


Here’s your chance to sample the culinary delights of this distinctive space in the heart of Soho.
Quo Vardis, 26-29 Dean Street, Soho, London, W1D 3LL

Getting there

6 mins walk from Tottenham Court Road Underground (Central & Northern lines).
10 mins walk from Covent Garden Underground (Piccadilly line).
Please note there is limited street parking.