Going Hybrid: The New Era of Segmentation
[THIS EVENT HAS NOW PASSED]
We’re delighted to announce the return of our exclusive Lunch & Learn series. Places are limited so don’t miss your chance to join us in person for this special event.
What we'll cover
Enter hybrid segmentation – a new approach that fuses market and CRM data to deliver a rich, single view of your customers. One that fuels growth by unifying multiple business functions.
• What hybrid segmentation is and why/when to use it.
• How to combine datasets in a practical and impactful way.
• How to operationalise your segmentation effectively.
Dr Leigh Morris
12:00pm – Arrival and canapés
12:15pm – Presentation and Q&A
1:00pm – Two course lunch
2:00pm – Close
Latest thinking – Wherever you are in your segmentation journey, this session will give you lots of inspiration and real world examples as food for thought (plus some pretty nice food for your stomach too!)
Networking – This is our first physical event for two years! We’re excited to gather insight leaders from different industries to encourage discussion and learning.
Meet our team – Our team will be on hand after the event if you’re looking for advice, or just want to say hello. It’s the perfect opportunity to catch up face to face with our experts.