STRAT7 Bonamy Finch

Download our ebook to learn 11 essential tips from over 20 years of experience and more than 1,500 segmentation studies.

A strong, relevant segmentation is the cornerstone of any successful growth strategy.
Do it right and you’ll have happy customers, boost profitability and gain a competitive edge. Do it wrong and you risk wasting valuable time, money and resources.

Our free ebook provides a good ground level overview on B2B Segmentation covering:

  • Where to start your segmentation programme.
  • What does an effective segmentation look like?
  • Firmographic Segmentation.
  • How to build on existing data assets.
  • Activating your segmentation programme within your business.