STRAT7 Bonamy Finch

WARC: Guide to making segmentation work

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We recently contributed to WARC’s guide to making segmentation work with our article ‘Hybrid Segmentation: Delivering against brand and comms, innovation and CRM strategies’.

Paul Jackson, our Head of Advance Analytics at STRAT7 Bonamy Finch, writes how hybrid segmentation empowered a leading tourism company to drive additional revenue.
You can read our full article if you have a WARC subscription. Otherwise please get in touch to find out more about Hybrid Segmentation and how it delivers incredible ROI.