STRAT7 Bonamy Finch
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Bonamy Finch is a data science, AI and segmentation consultancy

We use data, insights and proprietary technology to create customer-centric strategies that drive real business impact.

Our journey​

Two decades in the making

Bonamy Finch are the data scientists behind our unstructured data analytics offer delivering powered strategy, business growth and transformation.

Check out our journey of innovation in machine learning, natural language processing, and generative AI

2005
Machine Learning​

1,000s of ML classification algorithms​

2007
Machine Learning​

First of many hybrid segmentations​

2008
Machine Learning​

Proprietary cluster analysis toolkit​

2012
Machine Learning​

Setup MRS Advanced Analytics Network​

2016
Natural Language
Processing​

Launch Culture At Scale​

2018
Natural Language
Processing​

3-month language model evaluation​

Launched Whycatcher​

2019
Natural Language
Processing​

Official formation of strat7.ai working group​

Start of proprietary language model builds​

2020
Natural Language
Processing​

Proprietary topic modelling​

Crowd Signals: AI trends platform, measuring 50+ cultural trend signals​

2021
Natural Language
Processing​

Proprietary emotion and sarcasm detection algorithms​

2022
Computer Vision​
& Generative AI​

Semio AI launched ​

Investment to expand strat7.ai products and services​

External marketing drive (webinars and thought leadership)​

Whycatcher AI available to users​

2024
Generative AI​

Open End Probing and Checking Tool Launched​

strat7GPT released to all STRAT7 Staff​

Chat.ai product launch​

2024 - 2025
Generative AI​

AI Taskforce and AI Innovation Lab set up as part of 2025 AI Strategy​

Synthetic Data Whitepaper​

Developing new Agentic Tools for STRAT7 staff​

Curating an AI Partner Ecosystem​

We are part of

A global strategic insight and customer analytics group.

STRAT7 specialises in customer-centric growth, helping many of the world’s most ambitious brands understand, predict and act on change through technology-powered data and insight solutions.

Headquartered in London, the group consists of five dynamic agencies, with 400 people across 12 locations in Europe, US and APAC. 

To find out more, visit strat7.com

MRS evidence matters
Advanced analytics network

Founders of the MRS Advanced Analytics Network - to identify, develop and disseminate analytics best practice.

Meet the senior team

Paul Jackson
Managing Director
Giselle Hillman
Director, Data Science
Nicky Richards
Director, Data Science
Hasdeep Sethi
Director, Data Science
Mike Pavey
Director, Data Science
Steven Pesarra
Director, Data Science
Louise Hanlon
Director, Data Science
Zuzana Chladekova
Associate Director, Data Science
Milla Bararova-Johri
Associate Director, Data Science
William Demitz Helin
Associate Director, Data Science
Lydia Morgan
Senior Data Scientist
Ben Frost
Senior Data Scientist
Iain Thibaut
Management Accountant
Peta Poyser
Office Manager
Mihaela Smilova
Senior Data Scientist
Kaloyan Boychev
Data Scientist

Careers​

We’re always on the lookout for talented people to join our team. If you are an innovative thinker, problem-solver and enjoy a challenge please send your CV and covering letter to info@bonamyfinch.com

We believe that diversity and inclusion are essential in achieving our guiding principles of curiosity, collaboration and creativity. Different ideas, perspectives and backgrounds help create a stronger and more creative work environment, drive innovation and better shape the insights and solutions we provide to our clients.
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Responsible practices:

Diversity, Sustainability & Ethics

As part of the STRAT7 group, we are committed to fostering a diverse, equitable, and inclusive workplace, protecting the environment and upholding ethical sourcing practices. Learn more about our initiatives:

Our EDD (Equity, Dignity & Diversity) Policy

Our Environmental Policy

Our Modern Slavery Act Statement