When it comes to understanding consumer behaviour, context matters.

None more so than within the FMCG sector, where consumers engage with brands or product categories more often. And the needs, motivations and behaviours that influence each purchase are more varied.

Occasion-based segmentation helps marketers to understand the different occasions in which people buy or interact with products or categories.

We share how to use an occasion-based approach to speed up product development, build a deeper emotional bond with consumers and identify new growth opportunities for your brand.

In this webinar on demand we discuss:

• When to consider an occasion-based segmentation approach.
• How context and occasions influence product decisions.
• Why occasions are important to FMCG brands in particular.
• The benefits of combining occasion-based and traditional segmentation.
• Using occasion-based approach to drive new product, brand and growth strategies.
• Our proprietary tool to create data-driven demand spaces, optimised for innovation.

If you’re working in a category where consumer behaviour depends on context (FMCG, retailers, restaurants, travel and leisure, subscription/streaming services) then this session is for you!