Harnessing the potential of data to grow your business isn’t easy.

At STRAT7 Bonamy Finch, we combine data science, advanced analytics and bespoke research solutions to find rich insights in your data. Then we make them business-ready so you can move quickly and with confidence for maximum commercial impact.

Get, grow and keep your most profitable customers through four inter-connected specialisms…

Specialisms Segmentation Brand & Customer experience Product & service Optimisation Customer Analytics


With over 1,500 delivered, we know how to make segmentations succeed. We combine hard behavioural data with motivations and needs to build business-ready market segments - ones that create commercial value for years to come.

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Brand & Customer Experience

Are you moving in the right direction? Our brand and customer experience tools help you define goals and measure your progress towards them. Understand your positioning and where the opportunities are to drive preference and recommendation and build growth.

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Product & Service Optimisation

The margins between launch success and failure are slim - why leave things to chance? Our optimisation tools use advanced analytics to get the details right. We go deeper into the data to fine-tune your products, services, features, bundles, promotions, prices and more. If it can make a commercial difference, we’ll find out what that difference is.

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Customer Analytics

What will your customers do next? Advanced analytics lets you find out. Blend multiple data sources, and apply analytics and machine learning to anticipate and shape your customers’ behaviour and your market’s future.

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