Range optimisation: good for brands, good for consumers
Written by Nick Voulis, Head of Research Solutions. The concept of ‘SKU rationalisation’, where brands and retailers trim their product/ service ranges whilst seeking to maintain – or ideally increase – their sales, is already an established…
Reboot your personalisation strategy (and grow profits by +20%)
[WEBINAR ON DEMAND]For many marketeers, personalisation is the ultimate goal – using customer data to reach people on an individual level with the right message at the right time. At scale. That’s the promise at least. The reality can be quite…
How to do personalisation effectively
Personalisation is not a new concept. Brands have recognised the value potential of engaging with their customers for a long time already.However, despite living in an era where we have more access to smart tech and data than ever before, brands are…
Reset your insight strategy: A 3-point plan for getting back to growth
[WEBINAR]DATE: Thursday 2nd July 2020TIME: 11.00am - 12noon[This event has now passed. Please get in touch to chat about the topic directly info@bonamyfinch.com] Market disruption caused by Covid-19 has undoubtedly been much broader, deeper…
We’re changing! Bonamy Finch is now STRAT7 BonamyFinch
Today marks the next stage in our evolution as we announce that Bonamy Finch is changing its name to STRAT7 BonamyFinch. It’s been just over twelve months since Bonamy Finch joined forces with specialist agencies…
What makes a good segment, and how to spot a bad one
Join our Free WebinarWhat Makes a Good Segment, and How to Spot a Bad OneDrawing upon our experience from over 1,200 segmentations and our unique benchmarking metrics, we’ll show you: • How to quickly assess the…
What is your Customer Data REALLY telling you
What is your Customer Data REALLY telling you and what should you do about it?Will short-term sentiment translate into long-term behaviour?How should loyal customers be rewarded in these uncertain times? Is the data…
Spring Interactive Webinar Series
Bonamy Finch begin their Spring Interactive Webinar SeriesOver thirty participants joined via Zoom and made the most of the chat and “quick poll” functions.Coming soon are webinars covering a real life application of basket analysis to drive sales,…
Insight & Analytics Roundtable
Insight & Analytics RoundtableThis exclusive event is by-invitation and open to client-side Insight professionals.This is the chance to explore segmentation best-in-class thinking from the experts at Bonamy…
WARC’s guide to making segmentation work
BF asked to contribute to WARC’s guide to making segmentation workYou can read Paul Jackson’s article if you have a WARC subscription. Otherwise get in touch to find out more on ‘Hybrid Segmentation’ and…
Quirk’s event
BF presented with TUI at Quirk’s eventTo find out more go to the Quirk’s website Back to news & views
Sports and Gaming conference
BF presented with The FA at the Sports and Gaming conference.You can find out more on the MRS Website or get in touch with us to find out more on Product & Service Optimisation and Predictive Models. Back…
Data Analytics and Insight conference
BF chairing the Data Analytics and Insight conference.To find out more about the MRS and the event go to the Market Research Society Website Back to news & views
Tools and Methodologies conference
BF presented with Vue Cinema at the Data Analytics: Tools and Methodologies conference.You can find out more on the MRS Website or get in touch with us to find out more on Predictive Models. Back to news &…
Network Evening Symposium
MRS ADA Network Evening Symposium.We are pleased to announce that we are hosting the next MRS ADA Network evening symposium on 26 November 2019 and would welcome your contributions For this event, we are interested…
Hybrid Segmentation
Hybrid Segmentation.Shortlisted for two MRS Awards.Hybrid segmentation – an approach that works for branding, innovation AND that can be operationalised for eCRM – can deliver huge value for…
Insight Economy
Insight EconomySpecial Report.The Insight Economy special report – published in The Times this week – is a must-read for anyone in the market research industry. Download your free pdf of the report here and don’t…