We reveal proven best practices and practical steps to quickly unlock the value hidden inside your customer data and turn it into a competitive advantage.

Free eBook: 11 Proven Steps to Effective Segmentation

Here’s what’s waiting inside your free 25 page quick-start guide

7 qualities every segmentation must have in order to be effective. Two crucial things you must communicate to stakeholders to win their full support. The reason most brands will segment on the wrong things, and how to avoid this mistake. The secret to spotting poor quality data.

How to "squeeze" your data to extract the maximum value out of it. How to harness the power of algorithms. The importance of activation and ensuring you have a roll-out plan. How to convert the cynics and sceptics into raving fans.

Re-discover your customers to thrive in a post-pandemic world

The pandemic has changed the way customers research, select and buy products, meaning it's the perfect time to review your current segmentation strategy. To thrive in the future, you must re-discover your customers by unlocking the insights inside your data and turning them into actions that deliver the greatest growth.

Bonamy Finch are recognised as industry leaders in the field of segmentation. We have more than 20 years experience and have conducted over 1,500 studies with global brands in nearly every sector you can imagine. We focus on providing practical solutions that produce real impact. We give you direct access to our highly experienced team who will support you throughout the entire lifecycle of your programme.

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