Generated by All in One SEO v5.0.1.1, this is an llms.txt file, used by LLMs to index the site. # STRAT7 Bonamy Finch ## Sitemaps - [XML Sitemap](https://bonamyfinch.strat7.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blogs](https://bonamyfinch.strat7.com/blogs/) - Read our blog for fresh ideas and perspectives around customer analytics, segmentation, generative AI, CRM optimisation, product and service optimisation. - [Topic modelling in market research: How to unlock insights from unstructured data ](https://bonamyfinch.strat7.com/topic-modelling-market-research/) - Learn how STRAT7 Bonamy Finch uses topic modelling & unstructured data analysis to uncover consumer insights & support business decisions. - [What is segmentation and why it matters for business growth](https://bonamyfinch.strat7.com/what-is-segmentation-and-why-it-matters-for-business-growth/) - Segmentation is more than a data exercise - it’s a growth engine. Learn three powerful ways to use segmentation to identify where to play, how to win, and how to activate strategies that unlock measurable business results. - [The 3 pillars of segmentation deployment: Make it matter, memorable, and meaningful](https://bonamyfinch.strat7.com/the-3-pillars-of-segmentation-deployment-make-it-matter-memorable-and-meaningful/) - Creating segments is easy. Deploying them is what drives results. Discover the three pillars of successful segmentation deployment make it matter, memorable and meaningful and learn how to embed customer insights into real-world decisions that fuel growth. - [How to choose the right data for your segmentation (demographics, behaviours, attitudes, and more)](https://bonamyfinch.strat7.com/how-to-choose-the-right-data-for-your-segmentation-demographics-behaviours-attitudes-and-more/) - Not all data drives results. Learn how to choose the right mix of demographics, behaviours, attitudes and needs to build a customer segmentation that’s both statistically powerful and practically actionable so your teams can use it to fuel real business growth. - [Low vs high purchase frequency: Tailoring your segmentation approach](https://bonamyfinch.strat7.com/low-vs-high-purchase-frequency-tailoring-your-segmentation-approach/) - How often people buy should shape how you segment them. Discover when to focus on person-based vs occasion-based segmentation, and how aligning your strategy with purchase frequency unlocks deeper insights, smarter innovation, and real-world impact. - [Survey-based vs database vs hybrid segmentation: Which segmentation approach is right for your business?](https://bonamyfinch.strat7.com/survey-based-vs-database-vs-hybrid-segmentation-which-segmentation-approach-is-right-for-your-business/) - Confused by segmentation options? This guide compares survey-based, database and hybrid segmentation - helping you choose the right approach for your business goals, data assets and resources. Whether you're after quick wins or long-term growth, find out which method will help you win at change. - [Setting clear goals for your segmentation project: tools and frameworks](https://bonamyfinch.strat7.com/setting-clear-goals-for-your-segmentation-project-tools-and-frameworks/) - Set your segmentation up for success. Learn how to define clear goals using proven tools and frameworks so your segmentation delivers real business impact, not just interesting insights. Avoid common pitfalls and build the foundation for lasting ROI. - [3 ways to drive growth with segmentation: Identifying where to play, how to win, and how to activate ](https://bonamyfinch.strat7.com/3-ways-to-drive-growth-with-segmentation-identifying-where-to-play-how-to-win-and-how-to-activate/) - Segmentation is only powerful when it drives action. Learn the three strategic ways to turn customer insights into growth - identifying where to play, how to win and how to activate your strategy with real-world examples and measurable impact. - [Modelling human behaviour is messy - Here’s how Econometrics embraces that mess](https://bonamyfinch.strat7.com/modelling-human-behaviour-is-messy-heres-how-econometrics-embraces-that-mess/) - Marketers want clear answers: Which campaign worked? What drove sales? But human behaviour? It’s messy, unpredictable, and often downright irrational. Econometrics doesn’t pretend human behaviour is tidy. It embraces the mess. - [More effective marketing with STRAT7’s Marketing Mix Modelling](https://bonamyfinch.strat7.com/more-effective-marketing-with-strat7s-marketing-mix-modelling/) - We help brands understand what’s truly driving performance and how to optimise future marketing investments - through advanced Marketing Mix Modelling (MMM). - [Making your segmentation connect: How to link segments to your existing data and activities](https://bonamyfinch.strat7.com/making-your-segmentation-connect-how-to-link-segments-to-your-existing-data-and-activities/) - Segmentation only works if your teams can use it. Learn how to link your customer segments to your existing data, campaigns and day-to-day workflows - so segmentation becomes a practical driver of growth, not just an insight on a slide. - [What AI search means for market segmentation](https://bonamyfinch.strat7.com/what-ai-search-means-for-market-segmentation/) - AI search is changing how consumers make decisions and how brands must segment them. Discover why needs-based segmentation is more important (and more actionable) than ever. - [Unlock the commercial value of your data](https://bonamyfinch.strat7.com/unlock-the-commercial-value-of-your-data/) - Today’s organisations face mounting pressure to extract tangible commercial value from their data. Learn how to unlock the power of your data in our comprehensive blog. - [Range optimisation: good for brands, good for consumers](https://bonamyfinch.strat7.com/range-optimisation-good-for-brands-good-for-consumers/) - The concept of ‘SKU rationalisation’, where brands and retailers trim their product/ service ranges whilst seeking to maintain – or ideally increase – their sales, is already an established practice. - [Unleashing the commercial value of data: Overcoming data challenges to maximising ROI](https://bonamyfinch.strat7.com/unleashing-the-commercial-value-of-data-overcoming-data-challenges-to-maximising-roi-2/) - Two decades ago, less than one third of the UK population was online, but by 2016 internet adoption had reached 95%, leading to increased touchpoints between... - [Achieving business success with a 360-degree customer view and effective data utilisation](https://bonamyfinch.strat7.com/achieving-business-success-with-a-360-degree-customer-view-and-effective-data-utilisation-3/) - Organisations must have a comprehensive understanding of their customers to drive business success. This requires leveraging a 360-degree customer view and... - [Predictive modelling: Embracing simplicity for better results](https://bonamyfinch.strat7.com/predictive-modelling-embracing-simplicity-for-better-results/) - When we think of predictive modelling work, it's crucial to balance the allure of complexity with the practical benefits of simplicity. Contrary to the AI hype, complex modelling isn’t always the best solution... - [Why use an external agency for marketing mix modelling?](https://bonamyfinch.strat7.com/why-use-an-external-agency-for-marketing-mix-modelling/) - Here are eight good reasons not to mark your own homework when it comes to identifying which marketing strategies are working... - [Why Marketing Mix Modelling (MMM) is making a comeback in the cookie less era](https://bonamyfinch.strat7.com/why-marketing-mix-modelling-mmm-is-making-a-comeback-in-the-cookie-less-era/) - Marketing Mix Modelling (MMM) has been deemed as a ‘big brand tool’ that was complex, and slow, however it's having somewhat of a renaissance. - [From past to profit: Unlocking value from historical data](https://bonamyfinch.strat7.com/from-past-to-profit-unlocking-value-from-historical-data/) - Historical data is a treasure trove of insights that is often undervalued, underutilised, and overlooked by businesses... - [Becoming data-driven: Cultivating a data culture and empowering decision-making](https://bonamyfinch.strat7.com/becoming-data-driven-cultivating-a-data-culture-and-empowering-decision-making-2/) - Becoming a data-driven organisation is essential in today's digital age. It requires more than just collecting and analysing data; it necessitates cultivating... - [A well trained assistant](https://bonamyfinch.strat7.com/a-well-trained-assistant/) - Discover the four key benefits that using our tool will add to your insights team... - [Putting our segment chatbot to the test](https://bonamyfinch.strat7.com/putting-our-segment-chatbot-to-the-test/) - To properly test our new tool we compared the results from a human panel with our segment chatbot... - [Simulated conversations vs fully synthetic data](https://bonamyfinch.strat7.com/simulated-conversations-vs-fully-synthetic-data/) - Here's how our STRAT7 segment chatbot uses real data as best practice to leverage AI tools... - [A chatbot with principles](https://bonamyfinch.strat7.com/a-chatbot-with-principles/) - We explain the three features in STRAT7’s segment chatbot that eliminate key problems in the use of GenAI in market research... - [How a CEO can get closer to their customers](https://bonamyfinch.strat7.com/how-a-ceo-can-get-closer-to-their-customers/) - Our segment chatbot lets anyone in your company talk to your customers, at any time... - [Lifting the lid on our new segmentation chatbot tool](https://bonamyfinch.strat7.com/lifting-the-lid-on-our-new-segmentation-chatbot-tool/) - Here we turn our attention to the technical detail underpinning the product, including the data science techniques we've used... - [Segmentation chatbot: Using AI to talk to your customers](https://bonamyfinch.strat7.com/segmentation-chatbot-using-ai-to-talk-to-your-customers/) - We’ve created a segmentation chatbot product which lets users access segmentation data entirely through natural language... - [Using Demand Spaces to better understand consumer behaviour](https://bonamyfinch.strat7.com/using-demand-spaces-to-better-understand-consumer-behaviour/) - Demand Spaces give you three things: a map of where you can win; clues as to how you can win; a footing for working out what you can win... - [Gaining a competitive edge with hybrid segmentation](https://bonamyfinch.strat7.com/gaining-a-competitive-edge-with-hybrid-segmentation/) - Here we delve into two key benefits of hybrid segmentation, to gain a competitive advantage and achieve more value out of existing customers. - [AI in Strategic Insights: 7 Myths vs Realities](https://bonamyfinch.strat7.com/ai-in-strategic-insights-7-myths-vs-realities/) - While insight teams are eager to understand how Al can truly benefit them, many myths about its capabilities still persist.... - [AI Myth #5: AI is limited in delivering customer centricity](https://bonamyfinch.strat7.com/ai-myth-5-ai-is-limited-in-delivering-customer-centricity/) - In the final blog in our AI myths series we discover how AI is unlocking new and disruptive insights for customer centricity... - [AI Myth #4: AI can’t quantify challenges and opportunities at scale](https://bonamyfinch.strat7.com/ai-myth-4-ai-cant-quantify-challenges-and-opportunities-at-scale/) - We explore how AI quantification benefits in ways that we could have never imagined twelve months ago... - [AI Myth #3: Generative AI can never be representative](https://bonamyfinch.strat7.com/ai-myth-3-generative-ai-can-never-be-representative/) - Let's take a look at the common concern around the perceived lack of representativeness in online data... - [AI Myth #2: Humans are better but AI will still replace me!](https://bonamyfinch.strat7.com/ai-myth-2-humans-are-better-but-ai-will-still-replace-me/) - Here we tackle two opposing ideas - from scepticism around AI, to concerns about job security... - [AI Myth #1: AI is a distraction](https://bonamyfinch.strat7.com/ai-myth-1-ai-is-a-distraction/) - In our latest blog series, we debunk some of the most common myths surrounding AI in market research... - [Our journey to becoming pioneers in AI-driven strategy](https://bonamyfinch.strat7.com/our-journey-to-becoming-pioneers-in-ai-driven-strategy/) - In our new three-part blog series, Paul Jackson, Managing Director of Bonamy Finch, discusses how STRAT7 has leveraged its data science expertise and embraced... - [Don’t build AI for AI’s sake: Designing solutions for real-world challenges](https://bonamyfinch.strat7.com/dont-build-ai-for-ais-sake-designing-solutions-for-real-world-challenges/) - In the second blog of our AI series, we discuss how AI can be leveraged to tackle real client challenges and the advantages of building custom AI toolkits. - [Three principles for building bespoke AI solutions](https://bonamyfinch.strat7.com/three-principles-for-building-bespoke-ai-solutions/) - We share three fundamental principles for building AI solutions in a financially astute and agile way, drawing upon our experiences here at STRAT7... - [Predictions for AI in strategic insights in 2024](https://bonamyfinch.strat7.com/predictions-for-ai-in-strategic-insights-in-2024/) - To those reading this, it will be of no surprise that AI was named as the Collins Word (or should that be acronym?) of the year in 2023. While there will be... - [Achieving operational efficiency and ROI with hybrid segmentation](https://bonamyfinch.strat7.com/achieving-operational-efficiency-and-roi-with-hybrid-segmentation/) - The final piece of the puzzle is about understanding how hybrid segmentation can revolutionise your business operations and provide clear return on investment. - [No database, no problem. Hybrid principles can still create a transformational segmentation](https://bonamyfinch.strat7.com/no-database-no-problem-hybrid-principles-can-still-create-a-transformational-segmentation/) - Hybrid principles are important for all clients, in all sectors, for all segmentations, irrespective of whether you have a database. - [10 things we’ve learned from building strat7GPT](https://bonamyfinch.strat7.com/10-things-weve-learned-from-building-strat7gpt/) - Hasdeep Sethi, Data Science Director at Bonamy Finch and strat7.ai Data Science Lead, played a big role in helping us launch a secure generative AI tool for... - [Boosting customer engagement with hybrid segmentation](https://bonamyfinch.strat7.com/boosting-customer-engagement-with-hybrid-segmentation/) - Now, let’s dive deeper into how hybrid segmentation can supercharge customer engagement, transforming how you interact with and delight your customers. - [Limitations of traditional segmentation and why you need hybrid segmentation](https://bonamyfinch.strat7.com/limitations-of-traditional-segmentation-and-why-you-need-hybrid-segmentation/) - Segmentation has long been a fundamental strategy for businesses seeking to understand their customers better. It forms the bedrock of positioning, targeting... - [What’s the main barrier to successful segmentation and how can you overcome it?](https://bonamyfinch.strat7.com/whats-the-main-barrier-to-successful-segmentation-and-how-can-you-overcome-it/) - Introducing the single biggest barrier to effective… - [Stimulating and simulating: Delivering ROI from segmentation](https://bonamyfinch.strat7.com/stimulating-and-simulating-delivering-roi-from-segmentation-2/) - In this final blog, we will show you how you can put segmentation into action. In particular, how it can help you ‘be everywhere’ and ‘adapt all of the time - [What is hybrid segmentation?](https://bonamyfinch.strat7.com/what-is-hybrid-segmentation/) - Hybrid segmentation combines multiple types of customer segmentation models to form a unique… - [1/11 Segmentation tips: Start with the end-user in mind](https://bonamyfinch.strat7.com/1-11-segmentation-tips-start-with-the-end-user-in-mind-2/) - It’s quite easy to start with the end user in mind, but what we've found is that the throughout… - [2/11 Segmentation tips: Link to your data assets](https://bonamyfinch.strat7.com/2-11-segmentation-tips-link-to-your-data-assets/) - We've been working in segmentation for over 20 years, and we're often asked how has it changed in… - [8/11 Segmentation tips: Have a deployment plan & budget](https://bonamyfinch.strat7.com/8-11-segmentation-tips-have-a-deployment-plan-budget/) - A segmentation won’t sell itself. Even if everyone agrees it’s desperately needed and the… - [3/11 Segmentation tips: Tease, don’t hype](https://bonamyfinch.strat7.com/3-11-segmentation-tips-tease-dont-hype/) - Segmentation has the power to be genuinely transformative for businesses. As such it can be… - [4/11 Segmentation tips: Speak to the right people](https://bonamyfinch.strat7.com/4-11-segmentation-tips-speak-to-the-right-people/) - So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy… - [5/11 Segmentation tips: Segment on the right things](https://bonamyfinch.strat7.com/5-11-segmentation-tips-segment-on-the-right-things/) - The question brands are always asking us, is what should they segment on. Brands are looking to… - [7/11 Segmentation tips: Squeeze your data](https://bonamyfinch.strat7.com/7-11-segmentation-tips-squeeze-your-data/) - Segmentation studies typically involve large samples, and quite long surveys. This means they… - [9/11 Segmentation tips: Make data accessible](https://bonamyfinch.strat7.com/9-11-segmentation-tips-make-data-accessible/) - Empowering data literate people within your organisation to be able to explore the segmentation… - [10/11 Segmentation tips: Don’t forget algorithms](https://bonamyfinch.strat7.com/10-11-segmentation-tips-dont-forget-algorithms/) - Algorithm development can seem like a boring technical detail – until you start recruiting… - [11/11 Segmentation tips: Have answers for sceptics](https://bonamyfinch.strat7.com/11-11-segmentation-tips-have-answers-for-sceptics/) - Despite the fact that segmentation is widely adopted and has a long history of ROI across… - [6/11 Segmentation tips: Get the best quality data (and analysis)](https://bonamyfinch.strat7.com/6-11-segmentation-tips-get-the-best-quality-data-and-analysis/) - So this seems on the face of it quite an easy thing to get right, when in reality, it's an easy… - [Why segmentation isn’t static](https://bonamyfinch.strat7.com/why-segmentation-isnt-static-2/) - Continuing our blog series on activating segments, Customer… - [How to do personalisation effectively](https://bonamyfinch.strat7.com/how-to-do-personalisation-effectively/) - Personalisation is not a new concept. Brands have recognised the value potential of engaging with… ## Pages - [Home](https://bonamyfinch.strat7.com/) - Unlock the commercial value of your data. Drive customer-centric growth and transform your business through the power of data, analytics, and generative AI. - [About](https://bonamyfinch.strat7.com/about/) - We are a data science, AI and segmentation consultancy. Using data, insights and proprietary technology to create impactful customer-centric strategies. - [Contact us](https://bonamyfinch.strat7.com/contact-us/) - Turn your data into a powerful competitive advantage. Get in touch today to learn how Bonamy Finch can help you unlock the commercial potential of your data. - [Our work](https://bonamyfinch.strat7.com/our-work/) - See how we’ve helped our clients improve their performance with data-driven decision making. Brand management, Customer analysis, Product & Service Optimisation - [What we do](https://bonamyfinch.strat7.com/what-we-do/) - Turn your data into insights that drive customer-centric growth. Bonamy Finch helps brands extract greater value from their data, with analytically driven results. - [Ebooks](https://bonamyfinch.strat7.com/ebooks/) - Want to make better decisions with data? Check out our latest content to find out how. - [Respondent Privacy Policy](https://bonamyfinch.strat7.com/respondent-privacy-policy/) - The purpose of this policy is to give you more information about the detail and information that you give us during our interactions with you. This privacy policy relates to personal data collected by us directly or through our partners. - [Diversity](https://bonamyfinch.strat7.com/diversity/) - Equity, Diversity and Inclusion Building a Culture of Creativity We believe that diversity and inclusion are essential in achieving our guiding principles of curiosity, collaboration and creativity. Different ideas, perspectives and backgrounds help create a stronger and more creative work environment, drive innovation and better shape the insights and solutions we provide to our clients. - [Recruitment Privacy Notice](https://bonamyfinch.strat7.com/recruitment-privacy-notice/) - Recruitment Privacy Notice Introduction As part of any recruitment process, the company collects and processes personal data relating to job applicants. The company is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations. What information does the company collect? The company collects a range of - [Privacy Policy](https://bonamyfinch.strat7.com/privacy-policy/) - Privacy Policy This privacy policy sets out how Bonamy Finch uses and protects any information that you give when you use this website. Bonamy Finch is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can ## Ebooks - [The ultimate guide to segmentation](https://bonamyfinch.strat7.com/ebook/the-ultimate-guide-to-segmentation/) - Companies that deeply know their customers can adapt quickly, turning market shifts into growth opportunities while competitors struggle. - [How to win in the moments that matter with Demand Spaces](https://bonamyfinch.strat7.com/ebook/how-to-win-in-the-moments-that-matter-with-demand-spaces/) - Demand Spaces give you a blueprint for understanding how consumers in your category make decisions. Done well, they allow businesses to find unmet needs and create new sources of revenue. - [B2B segmentation: Your new secret weapon](https://bonamyfinch.strat7.com/ebook/b2b-segmentation-your-new-secret-weapon-2/) - B2B segmentation is a powerful tool that every business needs in order to monitor and manage the constant state of flux in both the business and wider economic landscape. It all starts when you pluck up the courage to start questioning everything you think you know about your prospects and customers… - [Bridging the gap: Turning customer analytics into business value](https://bonamyfinch.strat7.com/ebook/bridging-the-gap-turning-customer-analytics-into-business-value/) - This is not an ebook about customer analytics – it’s about what you do with customer analytics. Making your marketing more effective. Getting, growing and keeping your customers. Creating more customer value. Using customer data effectively means a shift in perspective, away from what the data is and towards what you need it to do. - [Introduction to hybrid segmentation](https://bonamyfinch.strat7.com/ebook/introduction-to-hybrid-segmentation/) - Accelerate growth by unlocking the full potential of your customer data. But how? Firstly you need to understand the limitations with traditional segmentation. We then introduce you to our advanced approach, hybrid segmentation. Learn about the benefits and whether it’s right for your business in our comprehensive ebook. - [Hybrid analytics: The route to true customer centricity](https://bonamyfinch.strat7.com/ebook/hybrid-analytics-the-route-to-true-customer-centricity/) - No more guess work. No more treating customers like numbers. Discover how hybrid analytics can transform the value you get from your data. And explore the many ways it can boost confidence in decision-making, helping you to create unforgettable customer experiences that sharpen your competitive edge. - [Unlock the commercial value of your data](https://bonamyfinch.strat7.com/ebook/unlock-the-commercial-value-of-your-data/) - Data is the lifeblood of modern businesses, but it can be difficult to make the most of it. In this ebook, we show you how to create an effective data-driven culture by integrating high-quality data into everything you do – helping you become more customer-centric, make better decisions, and surpass your revenue goals. - [Personal means profitable](https://bonamyfinch.strat7.com/ebook/personal-means-profitable/) - Customer-centric growth In order to drive profitability, personalisation now involves getting to know far more than just a prospect’s postcode or a customer’s name: it means demonstrating a deep and meaningful understanding of all the things, including the key moments that matter to your consumers. A true understanding of consumer mindsets has always been something - [11 proven steps to effective segmentation](https://bonamyfinch.strat7.com/ebook/11-proven-steps-to-effective-segmentation/) - Download our ebook to learn 11 essential tips from over 20 years… - [Unlock deeper, unconscious truths using unstructured data](https://bonamyfinch.strat7.com/ebook/unlock-deeper-unconscious-truths-using-unstructured-data-2/) - Tap into the power of unstructured data with strat7.aiUnstructured data like text, video and audio… ## Events - [Going Hybrid: The New Era of Segmentation](https://bonamyfinch.strat7.com/events/going-hybrid-the-new-era-of-segmentation/) - When it comes to understanding consumer behaviour, context matters. None more so than within the FMCG sector, where consumers engage with brands or product categories more often. - [Going Hybrid: The New Era of Segmentation](https://bonamyfinch.strat7.com/events/going-hybrid-the-new-era-of-segmentation-2/) - When it comes to understanding consumer behaviour, context matters. None more so than within the FMCG sector, where consumers engage with brands or product categories more often. - [Understanding Moments that Matter with Occasion-based Segmentation - Watch](https://bonamyfinch.strat7.com/events/understanding-moments-that-matter-with-occasion-based-segmentation-watch/) - When it comes to understanding consumer behaviour, context matters. None more so than within the FMCG sector, where consumers engage with brands or product categories more often. - [Understanding Moments that Matter with Occasion-based Segmentation](https://bonamyfinch.strat7.com/events/understanding-moments-that-matter-with-occasion-based-segmentation/) - When it comes to understanding consumer behaviour, context matters. None more so than within the FMCG sector, where consumers engage with brands or product categories more often. - [Is Your Segmentation Driving Marketing Effectiveness and ROI? - Watch](https://bonamyfinch.strat7.com/events/is-your-segmentation-driving-marketing-effectiveness-and-roi-watch/) - Whilst an effective segmentation is the starting point for creating a one-to-one relationship with your customers, it only gets you so far. We’ll show you how to successfully activate your segmentation to drive greater customer value and growth. - [Is Your Segmentation Driving Marketing Effectiveness and ROI? - Watch](https://bonamyfinch.strat7.com/events/is-your-segmentation-driving-marketing-effectiveness-and-roi-watch-2/) - Whilst an effective segmentation is the starting point for creating a one-to-one relationship with your customers, it only gets you so far. We’ll show you how to successfully activate your segmentation to drive greater customer value and growth. - [Is Your Segmentation Driving Marketing Effectiveness and ROI?](https://bonamyfinch.strat7.com/events/is-your-segmentation-driving-marketing-effectiveness-and-roi/) - Whilst an effective segmentation is the starting point for creating a one-to-one relationship with your customers, it only gets you so far. We’ll show you how to successfully activate your segmentation to drive greater customer value and growth. - [Hybrid Segmentation: The New Targeting Approach to Unify your Organisation - Watch](https://bonamyfinch.strat7.com/events/hybrid-segmentation-the-new-targeting-approach-to-unify-your-organisation-watch/) - We share how we’ve used this cutting-edge approach to uncover key business insight that drives customer acquisition and retention for clients. - [Hybrid Segmentation: The New Targeting Approach to Unify your Organisation](https://bonamyfinch.strat7.com/events/hybrid-segmentation-the-new-targeting-approach-to-unify-your-organisation/) - We share how we’ve used this cutting-edge approach to uncover key business insight that drives customer acquisition and retention for clients. - [Hybrid Segmentation: The New Targeting Approach to Unify your Organisation](https://bonamyfinch.strat7.com/events/hybrid-segmentation-the-new-targeting-approach-to-unify-your-organisation-2/) - We share how we’ve used this cutting-edge approach to uncover key business insight that drives customer acquisition and retention for clients. - [Top Tips for Perfect Segmentation: What we’ve learnt from 1,500 studies - Watch](https://bonamyfinch.strat7.com/events/1500-segments-webinar-on-demand-watch/) - A strong, relevant segmentation is the cornerstone of any successful growth strategy. Do it right and you’ll have happy customers, boost profitability and gain a competitive edge. - [Top Tips for Perfect Segmentation: What we’ve learnt from 1,500 studies - Watch](https://bonamyfinch.strat7.com/events/1500-segments-webinar-on-demand-watch-2/) - A strong, relevant segmentation is the cornerstone of any successful growth strategy. Do it right and you’ll have happy customers, boost profitability and gain a competitive edge. - [Top Tips for Perfect Segmentation: What we’ve learnt from 1,500 studies](https://bonamyfinch.strat7.com/events/1500-segments-webinar-on-demand/) - A strong, relevant segmentation is the cornerstone of any successful growth strategy. Do it right and you’ll have happy customers, boost profitability and gain a competitive edge. ## Our Work - [Bonava](https://bonamyfinch.strat7.com/work/bonava/) - Bonava Informing a range of interior upgrades for new build homes Understanding needs Bonava, a leading housing development company across Europe needed help to support its differentiation strategy and drive cost efficiency, via offering upgrade packages for customers to personalise and upgrade their new build homes (kitchen, bathroom, wardrobes, doors, floors). Connecting data STRAT7 Bonamy - [TUI](https://bonamyfinch.strat7.com/work/tui-2/) - TUI Database attribution of segments to customers for tailored brand communication Understanding needs We created a two dimensional segmentation framework for TUI UK. The first dimension reflected consumers’ enduring relationship with the travel category, and the second dimension captured the needs that change from one holiday to the next. Attribution of these two segmentations to - [UK department store](https://bonamyfinch.strat7.com/work/uk-department-store-2/) - UK department store Database segmentation to improve marketing effectiveness Understanding needs A leading UK department store needed to better understand the depth and breadth of their customers’ needs, preferences, priorities and lifestyles. This would allow them to better serve their customers by tailoring their product offering, pricing, promotions, communications and shopping experiences. Connecting data STRAT7 - [Food delivery](https://bonamyfinch.strat7.com/work/food-delivery-2/) - Food delivery Multi-level demand forecasting for a food delivery client Understanding needs Our client needed to significantly upgrade their demand forecasting to keep pace with rapid growth. Existing tools lacked the granularity to accurately predict demand at the store and hourly level, making it difficult to plan staffing, inventory, and CRM activity. Connecting data We - [Global radio](https://bonamyfinch.strat7.com/work/global-radio-2/) - Global radio Improving marketing effectiveness for a media company Understanding needs To understand the drivers of radio listenership and how to optimise marketing spend to increase audience listenership. We created a forecasting simulator tool that allowed the client to play with “what if” scenarios for testing hypotheses around marketing spend. Connecting data We utilised KPIs - [TUI segmentation](https://bonamyfinch.strat7.com/work/tui-segmentation-2/) - TUI segmentation Driving growth in the holiday sector Understanding needs TUI Group is the world’s number one tourism business, and UK’s leading travel brand. Their main operational segmentation was not as effective as they would have liked, with a weak link to the customer database and lack of product differentiation across segments. The STRAT7 Bonamy - [Fazer Foods](https://bonamyfinch.strat7.com/work/fazer-foods-2/) - Fazer Foods Using B2B customer segmentation to optimise contact strategy and redefine the brand offer Understanding needs Looking to serve 1 million meals per day, Fazer Food Services was looking to gain a thorough understanding of customer needs in terms of outsourced contract catering. The model needed to be put in the hands of sales - [Housing development](https://bonamyfinch.strat7.com/work/housing-development/) - Housing development From disparate customer lenses to a unified segmentation framework Understanding needs Our client was a successful housing development company operating across key European markets. They lacked a single view of their customers across very different local markets and wanted to create a single framework for their understanding. Our brief was to create a - [Pernod Ricard](https://bonamyfinch.strat7.com/work/pernod/) - Pernod Ricard Global segmentation tailored for wine consumers, and wine consumption occasions Understanding needs Building on the success of previous segmentation models for spirits, Pernod Ricard Winemakers needed a segmentation that would truly understand wine drinkers, and their drinking occasions – across all alcoholic drinks. Connecting data Working across 7 markets, Bonamy Finch created a - [Brio](https://bonamyfinch.strat7.com/work/brio-2/) - Brio Optimising product range and pack design for BRIO World Understanding needs Brio World wanted to understand and establish acceptance of the BRIO World concept among the target audience in order to guide the launch of a NEW toy range brand Connecting data Bonamy Finch carried out quantitative concept testing in multiple countries using a - [UK insurer](https://bonamyfinch.strat7.com/work/uk-insurer/) - UK insurer Using segmentation to re-energise brand strategy Understanding needs In a disintermediated market, a major UK consumer Insurer wanted to align their brand portfolio against distinct consumer personas. These personas needed to be optimised for brand-building, but they also needed to be easily identifiable across media and customer touchpoints. Connecting data STRAT7 Bonamy Finch - [Trading supplies company](https://bonamyfinch.strat7.com/work/trading-supplies-company-2/) - Trading supplies company Deploying a tailored segmentation programme Understanding needs For segmentation to be effective, your entire organisation needs to live and breathe it. This was the problem a trading supplies company was facing. They wanted to ensure that their segmentation programme didn’t just sit at a strategic level. It was key that they were - [The FA](https://bonamyfinch.strat7.com/work/fa-2/) - The FA Optimising match ticket prices for Women’s Football Understanding needs With the rapid rise in popularity of women’s football, The FA wanted to ensure that match ticket pricing was optimised to maximise attendance, ensuring that fans weren’t priced out of the market, whilst also ensuring that pricing didn’t undermine the value of the event - [Education group](https://bonamyfinch.strat7.com/work/education-group-2/) - Education group Segmentation as the foundation for re-focusing an acquisition driven diverse brand portfolio Understanding needs A private education company in Sweden had grown through acquisition to a point where it had a portfolio of sixteen different brands. A refocus of this portfolio was required to ensure differentiated offering and optimisation of marketing spend. Connecting - [Wine maker](https://bonamyfinch.strat7.com/work/wine-maker-2/) - Wine maker Developing a segmentation tailored for wine consumers, and wine consumption occasions Understanding needs A global winemaker reached out to STRAT7 Bonamy Finch as they wanted an in-depth analysis and understanding of wine drinkers, their drinking occasions contextualised against all other alcoholic drinks. They needed this data on a global scale, but at the - [Luxury hotels](https://bonamyfinch.strat7.com/work/luxury-hotels-2/) - Luxury hotels Improving hotel experiences using CRM and survey data to provide a segmentation Understanding needs Our luxury country house hotels client, wanted to improve guest experiences to increase satisfaction, encourage repeat business, and raise brand awareness by understanding the needs of their customers; what facilities, amenities and services were desirable and expected. Connecting data - [The FA - forecasting](https://bonamyfinch.strat7.com/work/fa-forecasting-2/) - The FA – forecasting Forecasting football participation Understanding needs Football participation levels, were seeing unexplained declines. Bonamy Finch were asked to provide a more robust estimate of future football participation as well as quantify the factors driving changes in participation levels across key demographic groups to help inform investment strategy. Connecting data A variety of - [Domestic energy](https://bonamyfinch.strat7.com/work/domestic-energy-2/) - Domestic energy Two consumer segmentations to drive savings in domestic energy Understanding needs UK home energy provider tasked us with creating segmentations that would drive business strategy. They needed segments for both their domestic heat systems and home energy management systems, but only had the budget for a single research programme. Connecting data To fully - [Electrolux](https://bonamyfinch.strat7.com/work/electrolux-2/) - Electrolux Placing consumers’ homes at the heart of a re-energised brand strategy as true global segmentation partners Understanding needs Electrolux needed to move from a manufacturing led strategy to a company with consumer understanding at their heart. A single consumer understanding framework was required, to span all continents and business sectors. Connecting data Working with - [Benelux food retailer](https://bonamyfinch.strat7.com/work/benelux-food-retailer-2/) - Benelux food retailer Identifying and attracting a high-value segment to drive bottom line success. Understanding needs Our client was a high-end grocery retailer within the Benelux region. They were looking to identify high-value consumers outside of their group of existing core customers. The business needed a segmentation programme that was intuitive and executable. Connecting data - [Cinema](https://bonamyfinch.strat7.com/work/cinema-2/) - Cinema Applying a market-level segmentation to a customer database for a better CRM Understanding needs A leading cinema company had a strategic segmentation that they were not utilising as they could not target individuals. They already had the data around the demographics and behaviours of customers who booked online but wanted a more market-level segmentation - [Coca-Cola](https://bonamyfinch.strat7.com/work/coca-cola-2/) - Coca-Cola Product and price strategy to mitigate sugar tax levy introduction Understanding needs Investment in new pack production is huge, so we had to predict number of packs, volume and value for effective profit and loss decision-making. We simulated profit for different annual pack, price and promotion strategies and made our recommendation. Connecting data Retail - [Leading telecomms](https://bonamyfinch.strat7.com/work/leading-telecomms/) - Leading telecomms Hybrid Segmentation for a large telecoms company to support new consumer strategy and accelerate growth Understanding needs With multiple brand offerings across Mobile, Broadband and TV entertainment, our client needed a segmentation which focused on brand positioning and crucially had alignment across brands. Ultimately, our client wanted to embed a new multi-brand strategy - [Parking app](https://bonamyfinch.strat7.com/work/parking-app/) - Parking app Increasing the effectiveness of mobile push notification​ Understanding needs A leading car parking app across Europe had two growing customer challenges: Converting customers beyond the initial registration and first use (high drop-out rate) Ensuring persistent users remain fully engaged (reducing churn) Connecting data Behavioural data was ingested into our systems – from three core markets. - [Global wine and spirits company](https://bonamyfinch.strat7.com/work/global-wine-and-spirits-company/) - Global wine and spirits company Global segmentation guardians for one of the world’s largest wine and spirits sellers​ Understanding needs The client was one of the world’s largest wine and spirits sellers, operating a decentralised business in which local teams were given agency to make decisions while being guided centrally by Centres of Excellence. Previous - [ITV](https://bonamyfinch.strat7.com/work/itv/) - ITV Using AI to help ITV deliver more impactful commercials to increase show viewing Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs ITV, partnered with our sister agency, STRAT7 Researchbods, had been running ITV’s Insight Community, The ITV Village, for over 5 years conducting ongoing research - [Burger King](https://bonamyfinch.strat7.com/work/burger-king/) - Burger King Helping Burger King stay relevant and competitive in a crowded market Understanding needs To achieve its goals, Burger King needed to get the most value out of its customer data. But it required support to become a more insights-driven, customer-centric business — the key to capitalising on new opportunities and boosting the brand’s - [Alcoholic drinks](https://bonamyfinch.strat7.com/work/alcoholic-drinks/) - Alcoholic drinks Modelling the drivers of sales uplift for a large alcoholic drinks client Understanding needs Our task was to connect two massive databases in a fast growing market – one on daily sales and another on daily shelf placement data. We were able to extract and combine daily data for over 25,000 outlets and - [Restaurant experience](https://bonamyfinch.strat7.com/work/restaurant-experience-2/) - Restaurant experience Testing key hypotheses and benchmarking performance for a leading UK restaurant brand Testing key hypotheses and benchmarking performance for a leading UK restaurant brand. Understanding needs A leading UK restaurant wanted to understand how they compared to other similar ‘family friendly’ restaurants across different categories, before engaging in primary research. They also wanted - [Brand acquisition](https://bonamyfinch.strat7.com/work/brand-acquisition-2/) - Brand acquisition Informing brand acquisition strategy for an artist’s music catalogue Testing key hypotheses and benchmarking performance for a leading UK restaurant brand. Understanding needs An entertainment company wanted to understand the potential value of acquiring a music catalogue of a famous artist. This value needed to be focused on assessing the current cultural relevance - [Cancer charity](https://bonamyfinch.strat7.com/work/cancer-charity-2/) - Cancer charity Online brand tracking for a leading cancer charity Testing key hypotheses and benchmarking performance for a leading UK restaurant brand. Understanding needs A leading UK cancer charity wanted to complement their survey tracking with online tracking for two purposes: To help ‘fill the gaps’ on perceptions around smaller campaigns, which couldn’t all be - [Global software company](https://bonamyfinch.strat7.com/work/global-software-company-2/) - Global software company Analysing online consumer perceptions for a global software company Testing key hypotheses and benchmarking performance for a leading UK restaurant brand. Understanding needs A global software company wanted to get an understanding of the key use cases and workflows of users in three European markets. As well as traditional research, they were - [Airline loyalty club](https://bonamyfinch.strat7.com/work/airline-loyalty-club/) - Airline loyalty club Understanding airline loyalty through the words of consumers Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs The client’s existing brand tracker data had gone some way to help understand consumer loyalty for a European Airline Loyalty Club but 50,000+ rich open end data - [Luxury fashion brand](https://bonamyfinch.strat7.com/work/luxury-fashion-brand/) - Luxury fashion brand Tracking online brand conversations for a global luxury fashion company Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs A biennial primary research brand tracker was providing huge in-depth insights but as a fashion brand, capturing online views and fads would provide more in-the-moment - [Budget hotel](https://bonamyfinch.strat7.com/work/budget-hotel/) - Budget hotel Informing the growth strategy for a budget hotel through desk research and online conversations Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs A budget hotel client was keen to collect online reviews, conversations and sentiment towards different brands in consumers own language, to establish - [Outdoor exploration market](https://bonamyfinch.strat7.com/work/outdoor-exploration-market/) - Outdoor exploration market Understand motivations and needs behind outdoor exploration in 3 markets, using public online discussion forums Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Being able to access, summarise and create insights from online discussion, review and conversations about the outdoor exploration market was - [Car of the future](https://bonamyfinch.strat7.com/work/car-of-the-future/) - Car of the future Deep exploration of driving experiences to inform brand positioning for cars of the future Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Understanding how people ‘naturally’ talk about their driving experiences – to help with brand positioning for cars of the future. - [New market entry](https://bonamyfinch.strat7.com/work/new-market-entry/) - New market entry Analysing the UK Fish consumer market ahead of a new market entry launch Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Ahead of a new market entry launch, the client needed to understand the adjectives and descriptions used to naturally describe the client’s - [Private equity company](https://bonamyfinch.strat7.com/work/private-equity-company/) - Private equity company Tracking online brand conversations for a global private equity company Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs By creating an AI led KPI framework we were able to efficiently track where brand awareness was growing and the drivers of conversation each wave. - [Jewellery brand](https://bonamyfinch.strat7.com/work/jewellery-brand/) - Jewellery brand Analysing 1,000s of images at scale for a global jewellery brand Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs In order to help the client identify dominant and emergent themes within the jewellery market, we proposed objectively sizing semiotic codes over time and detected - [Staff engagement](https://bonamyfinch.strat7.com/work/staff-engagement/) - Staff engagement Building a SaaS tool to quickly analyse internal staff survey open ends Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Our client runs a staff engagement survey each quarter on a sample of their 100,000+ workforce. Before approaching STRAT7, they were manually coding the - [Proof of concept Chatbot 2024](https://bonamyfinch.strat7.com/work/proof-of-concept-chatbot-2024/) - Proof of concept Chatbot 2024 Building a Chatbot to talk to customer groups, using 90+ proprietary datasets Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Our client, a multinational oil and gas company, came to us wanting our expertise and consultation on developing a proof of - [Chatbot for TV client](https://bonamyfinch.strat7.com/work/chatbot-for-tv-client/) - Chatbot for TV client Building a Chatbot to help unlock 5 years of data in Community Panels Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Our client wanted a tool that could help to understand how TV viewing preferences had evolved over time, all based on - [Segmentation chatbot](https://bonamyfinch.strat7.com/work/segmentation-chatbot/) - Segmentation chatbot Building a Chatbot to deploy a complex new segmentation in a highly regulated sector Analysing viewers’ conversations to inform future marketing initiatives for the UK’s longest running commercial network. Understanding needs Our client, an insurance company, wanted a tool to help with deploying a complex segmentation to their wider team. The chatbot had to accurately - [Cinema retail offer](https://bonamyfinch.strat7.com/work/cinema-retail-offer/) - Cinema retail offer Improving Cinema retail offer and profitability Understanding needs A multinational cinema required optimised food & drink services to their customers – to deliver more tailored and relevant products and offers to ultimately impact retail sales. Connecting data The analysis was performed on consumer data at ‘basket level’. Containing a combination of food, - [Wembley Stadium](https://bonamyfinch.strat7.com/work/wembley-stadium/) - Wembley Stadium Filling the Bowl - Ticket Price Optimisation Understanding needs The importance of filling Wembley Stadium for England matches has obvious commercial benefits, but it also impacts public perceptions, and team performance. We were asked to help optimise pricing strategy, and predict likely attendance, for upcoming fixtures. Connecting data A complex conjoint model, with - [Coffee capsule client](https://bonamyfinch.strat7.com/work/coffee-capsule-client/) - Coffee capsule client Optimising future range configuration for a global food and beverage client Understanding needs To define the optimal product range, pricing strategy, and packaging configuration for our client’s future coffee capsule pipeline, including the strategic integration of paper packaging to support sustainability and drive global market relevance. Connecting data Following an in-depth qualitative - [International wine client](https://bonamyfinch.strat7.com/work/international-wine-client/) - International wine client Rethinking the link between price and product for an international wine business Understanding needs Our client needed to decouple the pricing of white and red wine variants within the same brand and importantly, validate the hypothesis that people do not look at prices within brands but within colours of wine. Connecting data - [Global insurance organisation](https://bonamyfinch.strat7.com/work/global-insurance-organisation/) - Global insurance organisation Building an insurance segmentation with deep impact and organisational change Understanding needs As part of a wider shift to customer centricity, we built a robust segmentation framework across 15 markets for a global insurer. To enable precise targeting of communications, smarter product development, and clear visibility of both future and current acquisition - [Tech company](https://bonamyfinch.strat7.com/work/tech-company/) - Tech company Creating a highly operational market segmentation that maps to internal systems Understanding needs Our client was a tech company specialising in resource planning software, based in Silicon Valley but operating internationally.They needed a more sophisticated approach to segmentation, one that was reflective of the current market but crucially could also be made operational across - [Nicotine replacement therapy](https://bonamyfinch.strat7.com/work/nicotine-replacement-therapy/) - Nicotine replacement therapy Building a framework to unlock opportunity in the nicotine landscape for a major healthcare company Understanding needs In order to drive penetration and usage in the nicotine replacement therapy (NRT) category, we constructed a comprehensive set of CEPs (category entry points) to create a framework that could be used to understand the - [Commercial fleet tyres](https://bonamyfinch.strat7.com/work/commercial-fleet-tyres/) - Commercial fleet tyres Multi-country B2B segmentation in commercial fleet tyres Understanding needs To support their European launch, Apollo commissioned us to conduct a segmentation of the European truck and bus market in order to guide positioning, communications and strategic targeting. Connecting data We conducted a multi-stage research programme, including stakeholder interviews, immersion in published data - [New cancer therapies](https://bonamyfinch.strat7.com/work/new-cancer-therapies/) - New cancer therapies Optimising customer experience to drive early uptake of new cancer therapy Understanding needs The client wanted its salesforce and marketing teams to better understand their customers to optimize their experience and drive earlier consideration and uptake of CAR T. To truly gain traction in the business, any new segmentation needed to complement - [Paint manufacturer](https://bonamyfinch.strat7.com/work/paint-manufacturer-2-2/) - Segmentation helps to re-assess a brand portfolio, at a global scale Understanding needs In order to retain long-term competitiveness, an international paint manufacturer was looking to reassess its product portfolio and take a consistent global approach to brand positioning. It wanted to use segmentation as the basis for these strategic decisions. The segmentation and its ## Press and News - [STRAT7 BonamyFinch appoint three new hires](https://bonamyfinch.strat7.com/article/strat7-bonamyfinch-appoint-three-new-hires/) - STRAT7 Bonamy Finch are delighted to welcome three new hires to their growing team. - [We’re changing! Bonamy Finch is now STRAT7 BonamyFinch](https://bonamyfinch.strat7.com/article/were-changing-bonamy-finch-is-now-strat7-bonamyfinch/) - Today marks the next stage in our evolution as we announce that Bonamy Finch is changing its name to STRAT7 BonamyFinch. - [WARC: Guide to making segmentation work](https://bonamyfinch.strat7.com/article/warc-guide-to-making-segmentation-work/) - We recently contributed to WARC’s guide to making segmentation work with our article ‘Hybrid Segmentation: Delivering against brand and comms, innovation and CRM strategies’. - [Shortlisted for two MRS Awards](https://bonamyfinch.strat7.com/article/shortlisted-for-two-mrs-awards/) - We’re delighted to have been shortlisted for not one, but two, prestigious MRS Awards this week! - [Raconteur: Insight Economy special report](https://bonamyfinch.strat7.com/article/raconteur-insight-economy-special-report/) - We’re delighted to have been shortlisted for not one, but two, prestigious MRS Awards this week! ## Categories - [Product & Service Optimisation](https://bonamyfinch.strat7.com/category/product-service-optimisation/) - [ebook](https://bonamyfinch.strat7.com/category/ebook/) - [Event](https://bonamyfinch.strat7.com/category/event/) - [Transformational Segmentation](https://bonamyfinch.strat7.com/category/transformational-segmentation/) - [Video](https://bonamyfinch.strat7.com/category/video/) - [Customer Analytics](https://bonamyfinch.strat7.com/category/customer-analytics/) - [AI & Unstructured Data Analytics](https://bonamyfinch.strat7.com/category/ai/) - [Growth Drivers](https://bonamyfinch.strat7.com/category/growth-drivers/) ## Tags - [Blog](https://bonamyfinch.strat7.com/tag/blog/)