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What Makes a Good Segment, and How to Spot a Bad One

Drawing upon our experience from over 1,200 segmentations and our unique benchmarking metrics, we’ll show you:

• How to quickly assess the effectiveness of a segmentation solution.
• How to identify which segments are performing well and which are not.
• What the potential implications of not spotting a bad segment in time are.
• How to speed up your navigation of segments using our interactive profiling tool.

The webinar will be presented by our expert in segmentation, Paul Jackson – Head of Advance Analytics at Bonamy Finch.

“If you’re running segmentation projects at a research agency this session is definitely for you”

Click here to register now to save your spot

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