While there’s a lot of industry talk about ‘bringing insight to life’, we don’t think there’s much quality on show at present. Even when the content created from the insight does reach reasonably high standards, there’s often not so much thinking on show around quite why content has been created and if it’s really connecting with the target stakeholders in the required manner.

In this roundtable Bonamy Finch look to explore and visualise what it will look like if insight starts to flow through a business, how organisations can wrap the business relevance within cultural relevance and how it can be disseminated peer-to-peer; not from on-high.

Join us with insight directors and marketing leaders for an informal discussion on how best to socialise your segmentation.