Strategic segmentation often requires our clients to look beyond their current user base, but with the growing importance of database marketing and personalised communications there is an increasing need to identify and target existing customers.

So how can you take your current CRM data and combine it with survey data and third-party marketing data to create a single view of the consumer?

How can you re-integrate your segments into other channels of engagement like email, website, custom applications, social media and back into your CRM?

In this roundtable, Bonamy Finch will talk about how best ways to take segmentation data and reintegrate into your CRM, and how you can then turn that data into actionable insight.