While segmentation of large consumer groups is a key strategic driver for B2C organisations, it is something that is often overlooked for B2B.

B2B segmentation is a powerful tool that every business needs in order to monitor and manage the constant state of flux in both the business and wider economic landscape.

In our roundtable, Bonamy Finch will be talking with 10 marketing leaders to discuss the most effective ways they have implemented segmentation, the results they achieved and lesson they’ve learnt.


  • The roundtable is 1 hour long.
  • Places are limited to 10 participants.
  • Participants are allocated on a first-come, first-served basis.
  • All information is treated as confidential.