It goes without saying that Covid19 has been incredibly disruptive. Whilst many businesses have been in survival mode for over a year, with the roll out of the vaccine there is finally a glimmer of hope.

During the pandemic we saw that with fears around job security and increased spare time, consumers’ spending habits shifted. They were much more likely to shop around, change providers and forgo normal luxuries.

As the world ‘reopens’ this is a critical time to understand how your segments have changed, what drives their actions and where they can be targeted. Budgets for customer acquisition are likely to be tight, and so a fundamental understanding of your audience will drive a winning strategy. We have already seen that nimble, customer-centric businesses are the ones ultimately winning.

Join 10 Marketing leaders as we discuss how Covid changed plans, how and when the best time to re-engage is, and how their audience’s buying patterns may have changed.