While segmentation is hardly a magic bullet to all your customer acquisition problems, all too often it is rolled out and forgotten about after a few months. In order to have a lasting business impact it is key that senior stakeholders are involved in the process, there is a lasting visual reminder of who your segments are and a practical action plan is made with both short term and long term strategy.

Segmentation needs to have a value beyond blue-sky planning. It’s about more than list-making. So how can you ensure your segmentation project is effectively rolled out and impactful?

In our roundtable, Bonamy Finch will be talking with 10 Insight Directors about how they have activated their insights, which deliverables work the best and key lessons learnt.